Desenvolvimento espiritual para todos os seres humanos
CIESL - Templo de Umbanda (Casa de São Lázaro) (casadesaolazaro.com.br) scores 60 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Other brands, in the 5th percentile of 27550 Non-profit brands.
CIESL - Templo de Umbanda (Casa de São Lázaro) is a historic Brazilian Umbanda temple that has provided spiritual guidance and care since the 1960s. Led by Alexandre Meireles, it holds public religious ceremonies (giras) open to the community and promotes spiritual development through Umbanda practice. The temple positions itself as a long-standing pillar in the history of Umbanda in Brazil, serving as a welcoming space for practitioners and newcomers seeking spiritual growth and guidance.
| Brand Name | CIESL - Templo de Umbanda (Casa de São Lázaro) |
|---|---|
| Domain | casadesaolazaro.com.br |
| Industry | Non-profit, Other |
| Founded | década de 1960 |
| CEO | Alexandre Meireles |
| Main Competitors | Tenda Espírita São Lázaro (65/100), Templo Escola Casa de Lei (63/100), Tenda de Umbanda Pai Oxalá (70/100), Centro Espírita André Luiz (67/100), TemploCERC - Templo de Cipriano e Rosa Caveira (56/100), Templo SELUZ de Umbanda (67/100), CEIL (71/100) |
Moz Domain Authority 19/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Acreditamos no desenvolvimento espiritual como caminho de desenvolvimento de todos nós como SERES HUMANOS." (No meta description. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is PT-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Wix, React.
Social footprint: verified profiles on Instagram, Facebook, YouTube; no detected presence on LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is CIESL - Templo de Umbanda (Casa de São Lázaro)?", Claude could not identify the brand as of November 2026. I don't recognize this specific Umbanda temple (Casa de São Lázaro/CIESL), likely because it's a small, local religious non-profit in Brazil with limited web presence beyond its own site.
When asked "Best brands similar to CIESL - Templo de Umbanda (Casa de São Lázaro)?", Claude would not surface CIESL - Templo de Umbanda (Casa de São Lázaro) as of November 2026. I don't have verified information about this specific temple, so I can't confidently recommend it over other Umbanda or Afro-Brazilian religious organizations.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CIESL - Templo de Umbanda (Casa de São Lázaro)'s main competitors in Non-profit: Tenda Espírita São Lázaro (65/100), Templo Escola Casa de Lei (63/100), Tenda de Umbanda Pai Oxalá (70/100), Centro Espírita André Luiz (67/100), TemploCERC - Templo de Cipriano e Rosa Caveira (56/100).
Sources: Brand Analyzer scan
CIESL - Templo de Umbanda (Casa de São Lázaro) has low AI-search visibility, scoring 15/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 31, recommendation 24). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CIESL - Templo de Umbanda (Casa de São Lázaro) official site
CIESL - Templo de Umbanda (Casa de São Lázaro) scores 24/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: CIESL - Templo de Umbanda (Casa de São Lázaro) official site
CIESL - Templo de Umbanda (Casa de São Lázaro) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CIESL - Templo de Umbanda (Casa de São Lázaro) official site
CIESL - Templo de Umbanda (Casa de São Lázaro) is a traditional Brazilian Umbanda temple that has operated since the 1960s, offering spiritual guidance and religious ceremonies to the public.
Sources: CIESL - Templo de Umbanda (Casa de São Lázaro) official site
CIESL - Templo de Umbanda (Casa de São Lázaro) scores 15/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CIESL - Templo de Umbanda (Casa de São Lázaro) has a weak AI-visibility profile at 15/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (31/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 19/100. In a live check (November 2026), Claude could not identify CIESL - Templo de Umbanda (Casa de São Lázaro) from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CIESL - Templo de Umbanda (Casa de São Lázaro): Carolans (60/100), EONS (European Oncology Nursing Society) (60/100), Casa América (60/100), CASE (Council of Administrators of Special Education) (60/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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