Leave Addiction Behind, Reclaim Your Life
Castle Craig (castlecraig.co.uk) earns a Brand Analyzer score of 81 out of 100, placing it in the Strong Brand tier among Healthcare brands. Among 4410 Healthcare brands analyzed, Castle Craig ranks in the 78th percentile (category average 74, leader 96). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 85/100, Digital Presence 100/100, Visual Identity 96/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 87/100, Brand Authority 32/100.
Castle Craig is a private residential rehabilitation clinic located in a country house in Grantshall, Scottish Borders, Scotland. Operating since 1988, it treats drug and alcohol addiction through an evidence-based, personalised programme supported by 24/7 medical care from doctors, nurses, and therapists. The clinic serves individuals and families seeking professional, medically supervised addiction treatment in a private, tranquil residential setting.
| Brand Name | Castle Craig |
|---|---|
| Domain | castlecraig.co.uk |
| Industry | Healthcare |
| Founded | 1988 |
| Headquarters | Grantshall, Scottish Borders, Scotland, UK |
| Main Competitors | Priory Group (86/100), UK Addiction Treatment Centres (UKAT) (83/100), Delamere (86/100), Cassiobury Court, Nightingale Hospital (77/100), Broadway Lodge |
Moz Domain Authority 53/100 vs category average 37 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #509,053 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Castle Craig appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Castle Craig - private drug and alcohol rehab since 1988. 24/7 medical care, evidence-based programme, dedicated team of therapists." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, Product/Article schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Castle Craig scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Castle Craig has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (38/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #509,053 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Castle Craig from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Castle Craig?", Claude could identify the brand as of August 2026. Castle Craig is a private residential rehabilitation clinic in Scotland (Peeblesshire) that treats addiction to drugs and alcohol as well as related mental health and behavioral issues, using a 12-step based abstinence model combined with therapy and medical detox. Best known for Being one of the UK's largest and longest-established residential drug and alcohol rehab clinics, based in a Scottish castle setting.
When asked "Best brands similar to Castle Craig?", Claude would recommend Castle Craig as of August 2026. It's a well-known and established name in UK addiction treatment, so it would naturally come up alongside other reputable rehab clinics.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Castle Craig's main competitors include Priory Group (86/100), UK Addiction Treatment Centres (UKAT) (83/100), Delamere, Cassiobury Court, Nightingale Hospital (77/100). These companies compete in the Healthcare space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Castle Craig and Priory Group are competitors in Healthcare. Brand Analyzer scores Castle Craig at 81/100 and Priory Group at 86/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Castle Craig include Priory Group (86/100), UK Addiction Treatment Centres (UKAT) (83/100), Delamere, Cassiobury Court, Nightingale Hospital (77/100). Each is an established option in the Healthcare space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Castle Craig offers residential drug and alcohol addiction treatment programmes, including 24/7 medical care, evidence-based therapy, and personalised treatment plans delivered by a dedicated team of doctors, nurses, and therapists.
Sources: Castle Craig official site
Castle Craig is a private drug and alcohol rehabilitation clinic based in a country house in Grantshall, Scottish Borders, Scotland. It has operated since 1988, offering residential addiction treatment with 24/7 medical supervision.
Sources: Castle Craig official site
Castle Craig has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 38, trust 48, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Castle Craig official site
Castle Craig was founded in 1988. Castle Craig operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Castle Craig provides private, residential treatment for drug and alcohol addiction. It offers an evidence-based programme combining medical care, therapy, and personalised treatment plans, supported by a team of doctors, nurses, and therapists available around the clock.
Sources: Castle Craig official site
Castle Craig scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Castle Craig official site
Castle Craig can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Castle Craig official site
Castle Craig is used by individuals struggling with drug or alcohol addiction who are seeking private, professional, and medically supervised residential rehabilitation, as well as their families.
Sources: Castle Craig official site
Castle Craig is known for being a long-established private rehab clinic set on a Scottish country estate, offering medically supervised, evidence-based addiction treatment since 1988. Its country house setting and 24/7 medical care are notable aspects of its identity.
Sources: Castle Craig official site
Ranked closest to Castle Craig: CareRev (81/100), Candela Medical (81/100), Catalent (81/100), Centerstone (81/100).
A step up - brands to learn from: theSkimm (91/100), Replika (91/100).
Category leader: Elsevier (96/100).