Caring for everyday health
Cederroth (cederroth.com) scores 67 out of 100 on Brand Analyzer, placing it in the Developing tier among Healthcare brands, E-commerce brands, Other brands, in the 15th percentile of 14233 Healthcare brands.
Cederroth is a Swedish health, hygiene, and wellness company founded in 1895 and headquartered in Stockholm. It provides self-care, first aid, and personal hygiene products designed for families and health-conscious consumers across the Nordic region. The brand emphasizes Scandinavian heritage and science-based formulations, positioning itself as a trusted provider of practical, everyday health solutions. Cederroth operates within the healthcare and e-commerce sectors, serving customers seeking reliable, quality-focused self-care products.
| Brand Name | Cederroth |
|---|---|
| Domain | cederroth.com |
| Industry | Healthcare, E-commerce |
| Founded | 1895 |
| Headquarters | Stockholm |
| Main Competitors | Essity (88/100), Beiersdorf (Hansaplast) (87/100), Johnson & Johnson (Band-Aid) (87/100), ACO (74/100), Orkla Health (80/100), Pharma Nord |
Moz Domain Authority 34/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To provide high-quality health, hygiene, and wellness products that improve everyday life for people across the Nordics and beyond." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Cederroth?", Claude could identify the brand as of October 2026. Cederroth is a Scandinavian consumer health and hygiene company known for first aid and wound care products, as well as personal care and cleaning items, now part of the Karo Pharma group. Best known for First aid and wound care products like blister plasters and burn gels.
When asked "Best brands similar to Cederroth?", Claude would recommend Cederroth as of October 2026. It's a well established Nordic brand with a strong reputation in first aid and personal care, so it would naturally come up alongside similar healthcare consumer brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cederroth's main competitors in Healthcare: Essity (88/100), Beiersdorf (Hansaplast) (87/100), Johnson & Johnson (Band-Aid) (87/100), ACO (74/100), Orkla Health (80/100).
Sources: Brand Analyzer scan
Cederroth has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 22, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cederroth official site
Cederroth was founded in 1895. Cederroth operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Cederroth is headquartered in Stockholm. Cederroth operates in the Healthcare category.
Sources: Wikidata
Cederroth scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cederroth official site
Cederroth is a Swedish pharmaceuticals and consumer health company founded in 1895 and headquartered in Stockholm. It specializes in health, hygiene, and wellness products aimed at individuals and families across the Nordic region.
Sources: Cederroth official site
Cederroth can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cederroth official site
Cederroth develops and provides self-care, first aid, and personal hygiene products. The company focuses on science-based formulations intended to support everyday health and wellness for consumers, particularly within the Nordic market.
Sources: Cederroth official site
Cederroth's products are used by health-conscious consumers and families across the Nordic region who seek reliable self-care, first aid, and personal hygiene solutions.
Sources: Cederroth official site
Cederroth scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cederroth has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Cederroth from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cederroth: Catholic Healthcare (67/100), Catalyst XR (67/100), Cellarity (67/100), Cercare Medical (67/100).
A step up - brands to learn from: ZT Corporate (71/100), Zorgnet-Icuro (71/100).
Category leader: Booksy (96/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.