Find the Genes that Matter
Cellecta (cellecta.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Healthcare brands, Technology brands, Other brands, in the 69th percentile of 18692 Healthcare brands.
Cellecta is a genomics company headquartered in Mountain View, United States, founded in 2006. It provides an integrated suite of genomic research tools, including functional screens, lentiviral constructs and libraries, clonal barcodes, and transcriptome and adaptive immune receptor profiling kits. These products support drug target identification, validation, and biomarker discovery for biotech and pharmaceutical researchers, academic scientists, and drug discovery teams.
| Brand Name | Cellecta |
|---|---|
| Domain | cellecta.com |
| Industry | Healthcare, Technology |
| Founded | 2006 |
| Headquarters | Mountain View |
| Main Competitors | Horizon Discovery (75/100), Thermo Fisher Scientific (90/100), MilliporeSigma (83/100), GenScript (79/100), Takara Bio (87/100), System Biosciences (SBI) (76/100), Addgene (89/100), 10x Genomics (85/100), OriGene Technologies (77/100), Vector Biolabs (71/100) |
Moz Domain Authority 30/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Cellecta offers a suite of genomic products & services: Functional screens. Lentiviral constructs & libraries. Clonal barcodes. Transcriptome & adaptive immune receptor…" (Meta description: 45 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Shopify.
Social footprint: verified profiles on X (Twitter), Facebook, YouTube, LinkedIn, Instagram, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Cellecta?", Claude could identify the brand as of September 2026. Cellecta is a biotechnology company based in Mountain View, California, that provides genomic tools and services for drug discovery and research, including pooled shRNA and CRISPR libraries, custom library construction, and NGS-based screening services. Best known for Pooled shRNA and CRISPR guide RNA libraries for functional genomics screening.
When asked "Best brands similar to Cellecta?", Claude would recommend Cellecta as of September 2026. If someone asked about companies for CRISPR or shRNA screening tools, Cellecta is a recognized provider worth mentioning alongside bigger names like Horizon Discovery or Sigma-Aldrich.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Cellecta's main competitors in Healthcare: Horizon Discovery (75/100), Thermo Fisher Scientific (90/100), MilliporeSigma (83/100), GenScript (79/100), Takara Bio (87/100).
Sources: Brand Analyzer scan
Cellecta offers functional genomic screens, lentiviral constructs and libraries, clonal barcoding systems, and transcriptome and adaptive immune receptor profiling kits, all aimed at supporting drug target identification, validation, and biomarker discovery.
Sources: Cellecta official site
Cellecta is a genomics company based in Mountain View, United States, founded in 2006. It develops and supplies genomic research tools and services used in drug discovery and biomarker research.
Sources: Cellecta official site
Cellecta has limited AI-search visibility, scoring 33/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 32, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Cellecta official site
Cellecta was founded in 2006. Cellecta operates in the Healthcare category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Cellecta is headquartered in Mountain View. Cellecta operates in the Healthcare category.
Sources: Wikidata
Cellecta develops and provides genomic tools including functional screens, lentiviral constructs and libraries, clonal barcoding systems, and transcriptome and adaptive immune receptor profiling kits. These products are used by researchers to identify and validate drug targets and discover biomarkers.
Sources: Cellecta official site
Cellecta scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Cellecta official site
Cellecta can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Cellecta official site
Cellecta's products and services are used by biotech and pharmaceutical researchers, academic scientists, and drug discovery teams focused on genomics, functional screening, and biomarker identification.
Sources: Cellecta official site
Cellecta is known for its lentiviral construct and library technology, functional genomic screens, and clonal barcoding systems used in gene discovery research for drug development.
Sources: Cellecta official site
Cellecta scores 33/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Cellecta has a weak AI-visibility profile at 33/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 30/100 and thin schema.org structured data. In a live check, Claude could already identify Cellecta from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Cellecta: CDW Government (79/100), Limber (Net Health) (79/100), Cenduit (IQVIA IRT) (79/100), Centerpointe Research Institute (79/100).
A step up - brands to learn from: Zymo Research (81/100), Zurich Insurance Group (81/100).
Category leader: Booksy (96/100).
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