За чесну політику в Україні
Chesno (chesno.org) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Media & Entertainment brands, Government brands, in the 62nd percentile of 15878 Non-profit brands.
Chesno (Рух ЧЕСНО) is a Ukrainian non-governmental, anti-corruption civic movement founded in 2011 and headquartered in Kyiv. It combines journalistic investigation with civic monitoring to expose dishonest politicians, officials, and public figures, aiming to help Ukrainian citizens understand politics and foster a transparent, accountable political culture. The organization positions itself as an independent watchdog countering corruption and collaborationism in Ukrainian public life.
| Brand Name | Chesno |
|---|---|
| Domain | chesno.org |
| Industry | Non-profit, Media & Entertainment |
| Founded | 2011 |
| Headquarters | Kyiv |
| Main Competitors | Transparency International Ukraine (56/100), Anti-Corruption Action Centre (79/100), OPORA (72/100), Nashi Groshi (73/100), Slidstvo.Info (79/100) |
Moz Domain Authority 53/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #245,981 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Рух ЧЕСНО - це борці за якісну політичну культуру, які допомагають українцям розібратися у політиці та називають речі своїми іменами." (Meta description: 20 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is UK-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Vue.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube, LinkedIn, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Chesno?", Claude could identify the brand as of October 2026. Chesno (meaning "honestly" in Ukrainian) is a Ukrainian civic organization and watchdog project that monitors politicians, officials, and public figures for integrity, tracking their voting records, asset declarations, and ties to corruption or anti-Ukrainian activity. Best known for Its 'black list' of Ukrainian politicians and public figures linked to corruption or pro-Russian activity.
When asked "Best brands similar to Chesno?", Claude would recommend Chesno as of October 2026. It's a well-known transparency and anti-corruption watchdog in Ukraine, so it's relevant when discussing civic monitoring or accountability organizations in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Chesno's main competitors in Non-profit: Transparency International Ukraine (56/100), Anti-Corruption Action Centre (79/100), OPORA (72/100), Nashi Groshi (73/100), Slidstvo.Info (79/100).
Sources: Brand Analyzer scan
Chesno (Рух ЧЕСНО) is a Ukrainian non-governmental, anti-corruption civic movement founded in 2011 and based in Kyiv. It describes itself as a group of advocates for a qualitative political culture who help Ukrainians understand politics and call things by their proper names.
Sources: Chesno official site
Chesno has limited AI-search visibility, scoring 35/100 on Brand Analyzer's AI visibility composite (visibility 28, trust 29, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Chesno official site
Chesno was founded in 2011. Chesno operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Chesno is headquartered in Kyiv. Chesno operates in the Non-profit category.
Sources: Wikidata
Chesno combines journalistic investigation and civic monitoring to expose dishonest politicians, officials, and public figures in Ukraine. It aims to help citizens navigate the political landscape and promotes transparency and accountability by providing objective, independent information about those in power.
Sources: Chesno official site
Chesno scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Chesno official site
Chesno offers journalistic investigations and civic monitoring reports on Ukrainian politicians, officials, and public figures, providing analysis and documentation intended to expose corruption and dishonesty and to inform the public about political integrity.
Sources: Chesno official site
Chesno can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Chesno official site
Chesno is known for its anti-corruption investigations and civic monitoring of Ukrainian politicians and officials, exposing dishonesty and collaborationism, and providing the public with independent, fact-based assessments of political figures.
Sources: Chesno official site
Chesno's content is used by Ukrainian citizens, journalists, and activists, as well as anyone seeking objective information about Ukrainian politics, politicians, and public officials.
Sources: Chesno official site
Chesno scores 35/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Chesno has a weak AI-visibility profile at 35/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (53/100) and its weakest is visibility (28/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #245,981 (Tranco) and a Moz Domain Authority of 53/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Chesno from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Chesno: Chef Ann Foundation (78/100), Council for Higher Education Accreditation (CHEA) (78/100), Chevening (78/100), Bank of America Chicago Marathon (78/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
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