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Telia (chess.no) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Telecommunications brands, Technology brands, in the 83rd percentile of 2727 Telecommunications brands.
Telia (chess.no) is the Norwegian branch of Telia, a Swedish multinational telecommunications provider founded in 1993 and headquartered in Stockholm. It offers mobile subscriptions, TV, and internet services aimed at Norwegian families and individuals, emphasizing network coverage, speed, and reliability. The company is majority owned by the Government of Sweden and positions itself as a comprehensive telecom provider combining connectivity with device offers.
| Brand Name | Telia |
|---|---|
| Domain | chess.no |
| Industry | Telecommunications, Technology |
| Founded | 1993 |
| Headquarters | Stockholm |
| Parent Company / Owner | Government of Sweden |
| Main Competitors | Telenor (80/100), Ice (81/100), Talkmore (81/100), OneCall (80/100), Chilimobil (72/100), MyCall (77/100) |
Moz Domain Authority 32/100 vs category average 44 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Telia has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Mobil, mobilabonnement, TV og internett – for hele familien. Med Telia får du dekning, fart og trygghet inkludert. Bli Telia kunde i dag." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NO-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Telia's main competitors in Telecommunications: Telenor (80/100), Ice (81/100), Talkmore (81/100), OneCall (80/100), Chilimobil (72/100).
Sources: Brand Analyzer scan
Telia has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 58, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Telia official site
Telia was founded in 1993. Telia operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Telia is headquartered in Stockholm. Telia operates in the Telecommunications category.
Sources: Wikidata
Telia offers mobile subscriptions, television services, and internet connectivity. It also provides offers on mobile phones, combining network services with device deals to serve the needs of families and individuals in Norway.
Sources: Telia official site
Telia scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Telia official site
Telia is a Swedish multinational telecommunications provider operating in Norway under the chess.no domain, offering mobile, TV, and internet services. It was founded in 1993, is headquartered in Stockholm, and is majority owned by the Government of Sweden.
Sources: Telia official site
Telia provides mobile subscriptions, television, and internet services to households and individuals in Norway. It focuses on delivering network coverage, connection speed, and reliability, while also offering deals on the latest mobile phones.
Sources: Telia official site
Telia can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Telia official site
Telia is owned by or part of Government of Sweden. Telia operates in the Telecommunications category.
Sources: Wikidata
Telia is known for providing reliable mobile, TV, and internet coverage across Norway, positioning itself as a trusted, family-oriented telecommunications provider with strong network performance and competitive mobile phone offers.
Sources: Telia official site
Telia's services are used by Norwegian families and individuals seeking reliable mobile, TV, and internet services, according to its stated target audience.
Sources: Telia official site
Telia scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Telia has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is recommendation likelihood (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 32/100.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Telia: CHECK24 (85/100), Cellnex (85/100), Clear-Com (85/100), Comwave (85/100).
A step up - brands to learn from: Webex by Cisco (91/100), Vodafone Portugal (91/100).
Category leader: GoTo (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.