Mye mer for pengene
ice (ice.no) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Telecommunications brands, Technology brands, E-commerce brands, in the 65th percentile of 2727 Telecommunications brands.
ice (ice.no) is a Norwegian telecommunications provider offering mobile subscriptions, broadband, and smartphones. It positions itself as a value-driven, transparent alternative to larger operators, emphasizing no overbilling, free SMS/MMS, and more data for the money. The brand targets price-conscious Norwegian consumers looking for affordable mobile and broadband plans combined with access to the latest phones. It operates within the telecommunications, technology, and e-commerce sectors.
| Brand Name | ice |
|---|---|
| Domain | ice.no |
| Industry | Telecommunications, Technology |
| Founded | 1985 |
| Main Competitors | Telenor (80/100), Telia Norge (81/100), Chess (85/100), OneCall (80/100), MyCall (77/100) |
Moz Domain Authority 41/100 vs category average 44 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #240,546 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
ice has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Mye mer for pengene - Bytt til ice og spar penger på mobilabonnement og mobiltelefon. Ingen overfakturering. Fri SMS/MMS. Mer data for pengene." (Meta description: 23 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NB-only, limiting citation in English-language AI answers.
Detected tech stack: WordPress.
Social footprint: verified profiles on Facebook, LinkedIn, YouTube, Instagram, GitHub; no detected presence on X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ice?", Claude could identify the brand as of October 2026. Ice (ice.no) is a Norwegian mobile network operator that built the country's third mobile network, offering mobile subscriptions and broadband to consumers and businesses. It's known for breaking the long-standing Telenor/Telia duopoly in Norway's telecom market. Best known for Being Norway's third independent mobile network operator, challenging Telenor and Telia.
When asked "Best brands similar to ice?", Claude would recommend ice as of October 2026. It's a well-known and relevant player when discussing Norwegian mobile carriers or alternatives to the dominant telecom incumbents.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ice's main competitors in Telecommunications: Telenor (80/100), Telia Norge (81/100), Chess (85/100), OneCall (80/100), MyCall (77/100).
Sources: Brand Analyzer scan
ice has moderate AI-search visibility, scoring 53/100 on Brand Analyzer's AI visibility composite (visibility 62, trust 40, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ice official site
ice was founded in 1985. ice operates in the Telecommunications category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
ice scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Telecommunications options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: ice official site
ice can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ice official site
ice offers mobile phone subscriptions, broadband internet services, and smartphones for sale, targeting consumers who want affordable, transparent telecom plans.
Sources: ice official site
ice is a Norwegian telecommunications company (ice.no) that provides mobile subscriptions, broadband services, and smartphones to consumers in Norway.
Sources: ice official site
ice offers mobile phone plans, broadband internet, and smartphones, focusing on transparent pricing with no overbilling, free SMS/MMS, and competitive data allowances for the price paid.
Sources: ice official site
ice scores 53/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ice has a limited AI-visibility profile at 53/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (62/100) and its weakest is trust (40/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #240,546 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify ice from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ice: ICANNWiki (81/100), International Brotherhood of Electrical Workers (IBEW) (81/100), BlueCat LiveAssurance (81/100), Infovista (81/100).
A step up - brands to learn from: Webex by Cisco (91/100), Vodafone Portugal (91/100).
Category leader: GoTo (97/100).
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