Circular solutions for a future-proof economy
Circle Economy (circle-economy.com) scores 75 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, Other brands, in the 55th percentile of 29282 Non-profit brands.
Circle Economy is a non-profit organization focused on accelerating the transition to a circular economy. It combines data-driven insights-such as the Circularity Gap Report and CGR Dashboard-with advisory and training services to help governments, businesses, and organizations measure, strategize, and scale circular practices. The organization aims to design out waste, keep materials in use, and support a future-proof, sustainable global economy.
| Brand Name | Circle Economy |
|---|---|
| Domain | circle-economy.com |
| Industry | Non-profit, Education |
| Main Competitors | Ellen MacArthur Foundation (83/100), World Resources Institute (87/100), Systemiq (83/100), World Business Council for Sustainable Development (81/100), EPEA (80/100), Accenture Sustainability Services (97/100) |
Moz Domain Authority 54/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Circle Economy is leading the transition to a circular economy that designs out waste, keeps materials in use, and builds a future-proof world." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on LinkedIn, Instagram, YouTube, GitHub; no detected presence on X (Twitter), Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Circle Economy?", Claude could identify the brand as of October 2026. Circle Economy is an Amsterdam-based non-profit that works to accelerate the transition from a linear to a circular economy, providing practical tools, research, and data-driven insights for businesses, cities, and governments. Best known for The Circularity Gap Report, an annual publication measuring how circular the global economy is.
When asked "Best brands similar to Circle Economy?", Claude would recommend Circle Economy as of October 2026. It's one of the most prominent and credible organizations in the circular economy space, known for actionable research and global influence on policy and business practice.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Circle Economy's main competitors in Non-profit: Ellen MacArthur Foundation (83/100), World Resources Institute (87/100), Systemiq (83/100), World Business Council for Sustainable Development (81/100), EPEA (80/100).
Sources: Brand Analyzer scan
Circle Economy has limited AI-search visibility, scoring 31/100 on Brand Analyzer's AI visibility composite (visibility 19, trust 29, recommendation 56). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Circle Economy official site
Circle Economy offers data and research tools such as the Circularity Gap Report and CGR Dashboard, as well as advisory services and training programs designed to help organizations measure, strategize, and scale circular economy practices.
Sources: Circle Economy official site
Circle Economy scores 56/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Circle Economy official site
Circle Economy is a non-profit organization that works to accelerate the global transition to a circular economy. It focuses on designing out waste, keeping materials in use, and helping build a future-proof economic system through research, advisory, and training services.
Sources: Circle Economy official site
Circle Economy provides data-driven insights, such as the Circularity Gap Report and CGR Dashboard, alongside tailored advisory and training services. These offerings help governments, businesses, and other organizations measure their current circularity, develop strategies, and scale circular economy practices.
Sources: Circle Economy official site
Circle Economy can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Circle Economy official site
Circle Economy is known for publishing the Circularity Gap Report, an annual analysis of global resource use and circularity, along with its associated CGR Dashboard tool used to track and visualize circularity metrics.
Sources: Circle Economy official site
Circle Economy's services are used by governments, businesses, and organizations seeking to understand, implement, and scale circular economy practices within their operations or policy frameworks.
Sources: Circle Economy official site
Circle Economy scores 31/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Circle Economy has a weak AI-visibility profile at 31/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (56/100) and its weakest is visibility (19/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 54/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Circle Economy from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Circle Economy: Cleveland Intellectual Property Law Association (CIPLA) (75/100), Chartered Institute of Fundraising (75/100), Circle in the Square Theatre School (75/100), Circle Theatre (75/100).
A step up - brands to learn from: ZNetwork (81/100), ZLTO (81/100).
Category leader: Change.org (97/100).
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