Líder mundial en juego y ocio
CIRSA (cirsa.com) earns a Brand Analyzer score of 85 out of 100, placing it in the Strong Brand tier among Media & Entertainment brands, Other brands. Among 5601 Media & Entertainment brands analyzed, CIRSA ranks in the 78th percentile (category average 76, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 95/100, Trust Foundation 93/100, AI Discoverability 85/100, Brand Authority 46/100.
CIRSA is a Spanish multinational company operating in the gambling and leisure sector, founded in 1978 and headquartered in Terrassa. It is owned by Blackstone Inc. and operates exclusively in regulated markets across 10 countries. The company positions itself as an industry leader committed to sustainability and the well-being of its clients, employees, investors, and the communities where it operates.
| Brand Name | CIRSA |
|---|---|
| Domain | cirsa.com |
| Industry | Media & Entertainment, Other |
| Founded | 1978 |
| Headquarters | Terrassa |
| Parent Company / Owner | Blackstone Inc. |
| Main Competitors | Codere (61/100), Novomatic (77/100), International Game Technology (IGT) (85/100), Flutter Entertainment (83/100), Entain, Aristocrat Leisure (84/100) |
Moz Domain Authority 39/100 vs category average 53 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #250,494 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CIRSA has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Multinacional Líder en el sector de ocio y entretenimiento con presencia en 10 países y comprometida con la sostenibilidad y el bienestar." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is ES-only, limiting citation in English-language AI answers.
Detected tech stack: ASP.NET, Apache, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, X (Twitter), Facebook, Instagram, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
CIRSA scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CIRSA has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (70/100) and its weakest is recommendation likelihood (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #250,494 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 39/100. In a live check, Claude could already identify CIRSA from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is CIRSA?", Claude could identify the brand as of August 2026. CIRSA is a major Spanish gaming and betting company, operating slot machines, casinos, bingo halls, and sports betting across Spain, Italy, and Latin America. Best known for Being one of the largest gaming machine and casino operators in Spain and Latin America.
When asked "Best brands similar to CIRSA?", Claude would recommend CIRSA as of August 2026. It's a leading name in the gambling and gaming industry, particularly strong in Spanish-speaking markets, so it would come up for anyone asking about major casino or betting operators.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CIRSA's main competitors include Codere (61/100), Novomatic (77/100), International Game Technology (IGT) (85/100), Flutter Entertainment (83/100), Entain. These companies compete in the Media & Entertainment space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
CIRSA and International Game Technology (IGT) are competitors in Media & Entertainment. Brand Analyzer scores CIRSA at 85/100 and International Game Technology (IGT) at 85/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to CIRSA include Codere (61/100), Novomatic (77/100), International Game Technology (IGT) (85/100), Flutter Entertainment (83/100), Entain. Each is an established option in the Media & Entertainment space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
CIRSA has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 70, trust 52, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CIRSA official site
CIRSA was founded in 1978. CIRSA operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
CIRSA is headquartered in Terrassa. CIRSA operates in the Media & Entertainment category.
Sources: Wikidata
CIRSA scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CIRSA official site
CIRSA is a Spanish multinational company in the gambling and leisure industry, founded in 1978 and headquartered in Terrassa, Spain. It is owned by Blackstone Inc. and operates exclusively in regulated gaming markets, with a presence in 10 countries.
Sources: CIRSA official site
CIRSA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CIRSA official site
CIRSA is owned by or part of Blackstone Inc.. CIRSA operates in the Media & Entertainment category.
Sources: Wikidata
Ranked closest to CIRSA: Christianity.com (85/100), Christianbook.com (85/100), Cloudbet (85/100), CNN.gr (85/100).
A step up - brands to learn from: Yamaha Corporation (91/100), theSkimm (91/100).
Category leader: Complex (97/100).