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Clayre & Eef (clayre-eef.com) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 38th percentile of 28010 E-commerce brands.
Clayre & Eef is a wholesale supplier specializing in home decor, lighting, fashion accessories, and seasonal lifestyle products. The company provides retailers and resellers with a continuously updated, trend-driven collection designed to help them offer fresh seasonal items to their customers. Positioned as a trusted B2B partner, Clayre & Eef serves businesses in the home decor, gift, and fashion accessory industries worldwide, offering a broad wholesale catalog rather than selling directly to end consumers.
| Brand Name | Clayre & Eef |
|---|---|
| Domain | clayre-eef.com |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | PTMD Collection (75/100), J-Line (76/100), Light & Living, Räder (34/100), Boltze (72/100), Ib Laursen (73/100), GreenGate (72/100) |
Ranked #467,911 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To inspire retailers and customers with fresh, seasonal home decor and lifestyle collections." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 4 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on X (Twitter), LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Clayre & Eef?", Claude could identify the brand as of November 2026. Clayre & Eef is a Dutch wholesale brand specializing in home decor, gifts, and seasonal accessories such as vintage-style furniture, lighting, textiles, and kitchenware, primarily selling to retail stores across Europe rather than directly to consumers. Best known for Vintage and country-style home decor and gift items sold through wholesale to independent retailers.
When asked "Best brands similar to Clayre & Eef?", Claude would recommend Clayre & Eef as of November 2026. It's a well-established name in the European home decor wholesale market, so I'd mention it if someone was looking for similar brands in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Clayre & Eef's main competitors in E-commerce: PTMD Collection (75/100), J-Line (76/100), Räder (34/100), Boltze (72/100), Ib Laursen (73/100).
Sources: Brand Analyzer scan
Clayre & Eef has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 21, recommendation 48). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Clayre & Eef official site
Clayre & Eef offers a wholesale range of home decoration items, lighting products, fashion accessories, and seasonal lifestyle goods. Its collection is continuously updated to reflect current trends, giving retailers access to a broad assortment of products for resale.
Sources: Clayre & Eef official site
Clayre & Eef scores 48/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Clayre & Eef official site
Clayre & Eef is a wholesale supplier of home decor, lighting, fashion accessories, and seasonal lifestyle products. It operates as a business-to-business provider, supplying retailers and resellers rather than selling directly to individual consumers.
Sources: Clayre & Eef official site
Clayre & Eef develops and supplies a wide, continuously updated range of home decoration items, lighting products, fashion accessories, and seasonal goods. It functions as a wholesale collection provider, giving retailers access to fresh product lines they can stock and resell to their own customers.
Sources: Clayre & Eef official site
Clayre & Eef can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Clayre & Eef official site
Clayre & Eef is used by retailers and resellers operating in the home decor, gift, and fashion accessory industries who seek wholesale access to trend-driven and seasonal product collections.
Sources: Clayre & Eef official site
Clayre & Eef is known for offering an extensive and frequently refreshed wholesale collection of home decor, lighting, fashion accessories, and seasonal items, positioning itself as a trend-driven supplier for retailers in the home and lifestyle sector.
Sources: Clayre & Eef official site
Clayre & Eef scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Clayre & Eef has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (48/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #467,911 (Tranco), open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Clayre & Eef from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Clayre & Eef: Classy Llama (74/100), Classic Rope (74/100), Cloer (74/100), Clutch Masters (74/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.