Creating new climate stories together
Climate Outreach (climateoutreach.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Government brands, Education brands, in the 82nd percentile of 21615 Non-profit brands.
Climate Outreach is a UK-based nonprofit founded in 2004 and headquartered in Oxford that specializes in climate communications. It partners with charities, governments, and businesses to develop research-based strategies for discussing climate change, aiming to create new, more effective climate narratives. The organisation works with hundreds of partners annually to help them navigate difficult climate conversations and foster more ambitious climate action across sectors.
| Brand Name | Climate Outreach |
|---|---|
| Domain | climateoutreach.org |
| Industry | Non-profit, Government |
| Founded | 2004 |
| Headquarters | Oxford |
| Main Competitors | ecoAmerica (71/100), Futerra (76/100), Purpose (86/100), Potential Energy Coalition, Climate Central (86/100) |
Moz Domain Authority 51/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #617,033 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Climate Outreach works with people and organisations to help create new climate stories. Every year, we work with hundreds of partners - from charities to governments to business -…" (Meta description: 42 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, Instagram, Facebook, YouTube, X (Twitter); no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Climate Outreach?", Claude could identify the brand as of October 2026. Climate Outreach is a UK-based non-profit specializing in climate communication research, helping organizations, governments, and campaigners talk about climate change in ways that engage people across the political spectrum rather than just preaching to the converted. Best known for Research and training on effective, values-based climate change communication that resonates with diverse and skeptical audiences.
When asked "Best brands similar to Climate Outreach?", Claude would recommend Climate Outreach as of October 2026. It's a well-regarded specialist organization in climate communication and public engagement, so it's a natural mention for anyone looking for expertise in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Climate Outreach's main competitors in Non-profit: ecoAmerica (71/100), Futerra (76/100), Purpose (86/100), Climate Central (86/100).
Sources: Brand Analyzer scan
Climate Outreach is a nonprofit organisation based in Oxford, United Kingdom, founded in 2004, that specializes in climate communications research and strategy.
Sources: Climate Outreach official site
Climate Outreach has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 50, recommendation 61). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Climate Outreach official site
Climate Outreach was founded in 2004. Climate Outreach operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Climate Outreach is headquartered in Oxford. Climate Outreach operates in the Non-profit category.
Sources: Wikidata
Climate Outreach works with charities, governments, and businesses to develop research-based communication strategies for discussing climate change. It helps organisations navigate difficult climate conversations and craft new climate narratives that can unlock more ambitious climate action.
Sources: Climate Outreach official site
Climate Outreach offers research-based climate communication strategies, partnership and outreach services, and guidance for navigating difficult climate conversations, aimed at helping organisations drive more ambitious climate action.
Sources: Climate Outreach official site
Climate Outreach scores 61/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Climate Outreach official site
Climate Outreach can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Climate Outreach official site
Climate Outreach's services are used by charities, governments, businesses, and other organisations seeking to improve how they communicate about climate change and engage diverse audiences.
Sources: Climate Outreach official site
Climate Outreach is known for its research-based approach to climate communication, partnering with hundreds of organisations each year-including charities, governments, and businesses-to improve how climate and nature issues are discussed with diverse audiences.
Sources: Climate Outreach official site
Climate Outreach scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Climate Outreach has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (61/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #617,033 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Climate Outreach from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Climate Outreach: The Climate Label (The Change Climate Project) (81/100), Cleveland Metroparks (81/100), Close Up Foundation (81/100), Community Legal Services (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.