Investing in Oregon's communities
The Collins Foundation (collinsfoundation.org) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, in the 29th percentile of 29278 Non-profit brands.
The Collins Foundation is a family foundation established in 1947 that provides grants to nonprofit organizations in Oregon. It focuses on improving quality of life and well-being for communities across the state, with a stated priority on addressing root causes of inequity. The foundation positions itself as a long-standing, trusted grantmaking institution supporting local nonprofit work and community investment.
| Brand Name | The Collins Foundation |
|---|---|
| Domain | collinsfoundation.org |
| Industry | Non-profit |
| Founded | 1947 |
| Main Competitors | Oregon Community Foundation (79/100), Meyer Memorial Trust (79/100), Ford Family Foundation (79/100), M.J. Murdock Charitable Trust (74/100), Spirit Mountain Community Fund |
Moz Domain Authority 32/100 vs category average 46 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The Collins Foundation invests in Oregon nonprofit organizations dedicated to improving the quality of life and well-being for the people in their communities." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on LinkedIn, YouTube, Facebook, Instagram; no detected presence on X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Collins Foundation?", Claude could identify the brand as of October 2026. The Collins Foundation is a private philanthropic foundation based in Portland, Oregon, that provides grants to nonprofit organizations across the state in areas such as education, health, culture, social services, and the environment. Best known for Funding Oregon-based nonprofits through grants supporting education, health, and community services.
When asked "Best brands similar to The Collins Foundation?", Claude would recommend The Collins Foundation as of October 2026. It's a well-established and respected regional grantmaker, so I'd mention it if someone asked about major philanthropic foundations supporting Oregon nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Collins Foundation's main competitors in Non-profit: Oregon Community Foundation (79/100), Meyer Memorial Trust (79/100), Ford Family Foundation (79/100), M.J. Murdock Charitable Trust (74/100).
Sources: Brand Analyzer scan
The Collins Foundation has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 36, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Collins Foundation official site
The Collins Foundation scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Collins Foundation official site
The Collins Foundation is a family foundation founded in 1947 that provides grants to nonprofit organizations in Oregon. It is dedicated to supporting community-focused initiatives that improve quality of life and well-being for residents across the state.
Sources: The Collins Foundation official site
The Collins Foundation can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Collins Foundation official site
The Collins Foundation offers grant funding to nonprofit organizations in Oregon. Its grantmaking supports initiatives aimed at improving quality of life, well-being, and equity within local communities.
Sources: The Collins Foundation official site
The Collins Foundation's grants are used by nonprofit organizations based in Oregon that work to improve quality of life, well-being, and equity for people in their local communities.
Sources: The Collins Foundation official site
The Collins Foundation is known for being a long-standing Oregon family foundation, established in 1947, with a legacy of community investment through grantmaking to local nonprofit organizations.
Sources: The Collins Foundation official site
The Collins Foundation scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Collins Foundation has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (0/100). It benefits from open access for AI crawlers (GPTBot, ClaudeBot, etc.) and machine-readable schema.org markup. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 32/100. In a live check, Claude could already identify The Collins Foundation from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Collins Foundation: The Collings Foundation (70/100), Churches of Christ (70/100), ColoradoGives.org (70/100), Colorado Veterinary Medical Association (CVMA) (70/100).
A step up - brands to learn from: Zentralwohlfahrtsstelle der Juden in Deutschland e.V. (71/100), Zoryan Institute (71/100).
Category leader: Change.org (97/100).
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