コロプラ (Colopla) Brand Score: 64/100 - Developing tier

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コロプラ (Colopla) (colopl.co.jp) scores 64 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Technology brands, in the 10th percentile of 15378 Media & Entertainment brands.

AI Snapshot

コロプラ (Colopla) is a Japanese company that develops location-based games and smartphone games. It positions itself as a pioneer of location-based game development in Japan, offering original intellectual property and entertainment experiences across a variety of game titles. Its stated mission is to provide users with new forms of play and emotional experiences through location-based and smartphone gaming. The target audience spans a wide age range of smartphone game users, particularly those interested in location-based gameplay and character-driven games.

Key facts about コロプラ (Colopla)
Brand Nameコロプラ (Colopla)
Domaincolopl.co.jp
IndustryMedia & Entertainment, Technology
Founded1957
HeadquartersHumlebæk
Parent Company / OwnerNiels Peter Louis-Hansen
CEOLars Søren Rasmussen
Main CompetitorsNiantic (88/100), Mixi (68/100), GungHo Online Entertainment (49/100), DeNA (88/100), Cygames (69/100), Square Enix (83/100), Bandai Namco Entertainment (76/100)

Evidence

Moz Domain Authority 59/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "株式会社コロプラのコーポレートサイトです。コロプラは" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is JA-only, limiting citation in English-language AI answers.

Detected tech stack: Apache.

Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on Facebook, LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know コロプラ (Colopla)?

Live results from asking a general-purpose AI assistant about the brand, checked September 2026.

When asked "What is コロプラ (Colopla)?", Claude could identify the brand as of September 2026. Colopla is a Japanese mobile game developer and publisher based in Tokyo, originally known for location-based games before pivoting to broader smartphone gaming with titles like Shironeko Project (White Cat Project) and the Kuroko no Basuke game. Best known for Location-based mobile games and later hit smartphone RPGs like Shironeko Project.

When asked "Best brands similar to コロプラ (Colopla)?", Claude would recommend コロプラ (Colopla) as of September 2026. It's a well-established name in Japanese mobile gaming, so it would naturally come up alongside companies like Gungho, Mixi, or Cygames when discussing similar brands.

People Also Ask About コロプラ (Colopla)

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are コロプラ (Colopla)'s main competitors?

コロプラ (Colopla)'s main competitors in Media & Entertainment: Niantic (88/100), Mixi (68/100), GungHo Online Entertainment (49/100), DeNA (88/100), Cygames (69/100).

Sources: Brand Analyzer scan

When was コロプラ (Colopla) founded?

コロプラ (Colopla) was founded in 1957. コロプラ (Colopla) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is コロプラ (Colopla) headquartered?

コロプラ (Colopla) is headquartered in Humlebæk. コロプラ (Colopla) operates in the Media & Entertainment category.

Sources: Wikidata

Does ChatGPT recommend コロプラ (Colopla)?

コロプラ (Colopla) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.

Sources: コロプラ (Colopla) official site

How can コロプラ (Colopla) improve its AI discoverability?

コロプラ (Colopla) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: コロプラ (Colopla) official site

Who owns コロプラ (Colopla)?

コロプラ (Colopla) is owned by or part of Niels Peter Louis-Hansen. コロプラ (Colopla) operates in the Media & Entertainment category.

Sources: Wikidata

Recommendations

AI visibility

コロプラ (Colopla) scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

コロプラ (Colopla) has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (25/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 59/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify コロプラ (Colopla) from memory (September 2026) - a sign these signals are paying off.

Visibility - 25/100

Trust - 39/100

Recommendation likelihood - 58/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to コロプラ (Colopla): CleanPuff (64/100), Cinemageddon (64/100), Comick (64/100), Commlite (64/100).

A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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