Community Trade Union Brand Score: 79/100 - Brand-Ready tier

The best modern UK union for workers

Community Trade Union (community-tu.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Other brands, in the 68th percentile of 16151 Non-profit brands.

Evidence

Moz Domain Authority 48/100 vs category average 49 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #2,009,429 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.

The homepage meta description reads "We’re Community, the modern UK trade union committed to being the best union for workers’ rights, health, safety and equality at work. Join our union today." (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Detected tech stack: Nginx, WordPress, Ghost.

Social footprint: verified profiles on Facebook, X (Twitter), Instagram, LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Recommendations

AI visibility

Community Trade Union scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

Community Trade Union has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,009,429 (Tranco) and a Moz Domain Authority of 48/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data.

Visibility - 13/100

Trust - 46/100

Recommendation likelihood - 58/100

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

Peer brands

Ranked closest to Community Trade Union: Comédie-Française (79/100), Columbus Zoo and Aquarium (79/100), Compare (79/100), Compassion UK (79/100).

A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).

Category leader: Change.org (97/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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