Official home of Sherlock Holmes licensing
The Conan Doyle Estate (conandoyleestate.com) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Legal brands, in the 22nd percentile of 22611 Media & Entertainment brands.
The Conan Doyle Estate is the official family-run organization representing the literary legacy of Sir Arthur Conan Doyle, creator of Sherlock Holmes. It manages authorized licensing of his characters, works, trademarks, and copyrights for use in film, television, publishing, and audio productions. The Estate positions itself as the authoritative source for producers, publishers, and media companies seeking to create legitimate adaptations or products based on Conan Doyle's writings.
| Brand Name | The Conan Doyle Estate |
|---|---|
| Domain | conandoyleestate.com |
| Industry | Media & Entertainment, Legal |
| Main Competitors | Agatha Christie Limited (80/100), The Tolkien Estate (70/100), Ian Fleming Publications Ltd (87/100), Edgar Rice Burroughs, Inc. |
Moz Domain Authority 45/100 vs category average 52 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Arthur Conan Doyle is an author best known for creating Sherlock Holmes. Discover the global appeal of Arthur Conan Doyle and learn about licensing opportunities for film, televisi…" (Meta description: 34 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on X (Twitter), Instagram, YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is The Conan Doyle Estate?", Claude could identify the brand as of October 2026. The Conan Doyle Estate represents the literary and intellectual property rights of Sir Arthur Conan Doyle, the creator of Sherlock Holmes, managing licensing for adaptations, merchandise, and new works based on his characters and stories. Best known for Managing the licensing and intellectual property rights to Sherlock Holmes and other Arthur Conan Doyle works.
When asked "Best brands similar to The Conan Doyle Estate?", Claude would recommend The Conan Doyle Estate as of October 2026. It's a notable example of a literary estate controlling adaptation and licensing rights for one of the most famous characters in fiction, relevant if discussing IP management or Sherlock Holmes media.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
The Conan Doyle Estate's main competitors in Media & Entertainment: Agatha Christie Limited (80/100), The Tolkien Estate (70/100), Ian Fleming Publications Ltd (87/100).
Sources: Brand Analyzer scan
The Conan Doyle Estate offers licensing services for Arthur Conan Doyle's characters, literary works, trademarks, and copyrights. This includes granting rights for film, television, book, and audio adaptations based on his writings, particularly those involving Sherlock Holmes and other characters he created.
Sources: The Conan Doyle Estate official site
The Conan Doyle Estate is the official family-run estate representing the literary legacy of Sir Arthur Conan Doyle, the author best known for creating Sherlock Holmes. It serves as the authoritative body overseeing the rights to his characters, works, and trademarks.
Sources: The Conan Doyle Estate official site
The Conan Doyle Estate has low AI-search visibility, scoring 20/100 on Brand Analyzer's AI visibility composite (visibility 0, trust 29, recommendation 45). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: The Conan Doyle Estate official site
The Conan Doyle Estate scores 45/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: The Conan Doyle Estate official site
The Conan Doyle Estate is known for being the official family authority controlling licensing rights to Arthur Conan Doyle's works, most notably those featuring Sherlock Holmes, one of the most widely adapted literary characters in film and television history.
Sources: The Conan Doyle Estate official site
The Conan Doyle Estate can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: The Conan Doyle Estate official site
The Conan Doyle Estate's services are used by film and television producers, publishers, licensors, and media companies seeking authorized rights to create adaptations or products based on Arthur Conan Doyle's characters and works, including Sherlock Holmes.
Sources: The Conan Doyle Estate official site
The Conan Doyle Estate scores 20/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
The Conan Doyle Estate has a weak AI-visibility profile at 20/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (45/100) and its weakest is visibility (0/100). It benefits from a Moz Domain Authority of 45/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and thin schema.org structured data. In a live check, Claude could already identify The Conan Doyle Estate from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to The Conan Doyle Estate: Common Notions (70/100), The Comic Bug (70/100), Concert.io (70/100), Concerto Köln (70/100).
A step up - brands to learn from: Ziyouz (71/100), Ziggo GO (71/100).
Category leader: Change.org (97/100).
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