Investigating cults, pseudoscience, extremism
Conspirituality (conspirituality.net) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Media & Entertainment brands, Education brands, Other brands, in the 18th percentile of 32355 Media & Entertainment brands.
Conspirituality is a podcast that examines the intersection of conspiracy theories and spiritual or wellness culture. It investigates how New Age beliefs, pseudoscience, and conspiratorial thinking converge, often leading to cult dynamics and authoritarian extremism. The show provides critical commentary aimed at helping listeners identify manipulative rhetoric within wellness and spiritual movements. It falls within Media & Entertainment and Education categories, targeting listeners interested in cults, pseudoscience, and conspiracy culture.
| Brand Name | Conspirituality |
|---|---|
| Domain | conspirituality.net |
| Industry | Media & Entertainment, Education |
| Main Competitors | QAnon Anonymous, Behind the Bastards (72/100), Oh No, Ross and Carrie!, Cults (Parcast), Skeptoid (77/100) |
Moz Domain Authority 47/100 vs category average 51 / leader 100 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,816,272 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "To investigate the intersection of conspiracy theories and spiritual influence in order to uncover cults, pseudoscience, and authoritarian extremism." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot, ClaudeBot, Google-Extended - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Squarespace.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook, YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Conspirituality?", Claude could identify the brand as of October 2026. Conspirituality is a podcast hosted by Derek Beres, Matthew Remski, and Julian Walker that critically examines the overlap between New Age spirituality and conspiracy theories, covering topics like wellness influencers, yoga culture, QAnon crossover, and health misinformation. Best known for Its podcast analyzing how wellness and spiritual communities intersect with conspiracy theories and far-right politics.
When asked "Best brands similar to Conspirituality?", Claude would recommend Conspirituality as of October 2026. It's a well-known and distinctive podcast in the media criticism space focused specifically on the wellness-conspiracy overlap, so I'd mention it for anyone interested in that niche.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Conspirituality's main competitors in Media & Entertainment: Behind the Bastards (72/100), Skeptoid (77/100).
Sources: Brand Analyzer scan
Conspirituality's primary offering is its podcast, which provides in-depth analysis and critical commentary on the intersection of spirituality, wellness culture, and conspiracy theories.
Sources: Conspirituality official site
Conspirituality is a podcast dedicated to investigating the intersection of conspiracy theories and spiritual influence. It focuses on uncovering cults, pseudoscience, and authoritarian extremism that emerge from the blending of New Age spirituality and conspiracy thinking.
Sources: Conspirituality official site
Conspirituality has limited AI-search visibility, scoring 27/100 on Brand Analyzer's AI visibility composite (visibility 13, trust 30, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Conspirituality official site
Conspirituality produces podcast episodes that analyze and critique the convergence of wellness culture, spirituality, and conspiracy theories. It investigates cult dynamics, pseudoscientific claims, and extremist rhetoric within spiritual and wellness movements to help listeners recognize manipulative patterns.
Sources: Conspirituality official site
Conspirituality scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Conspirituality official site
Conspirituality is known for its investigative podcast format that dissects the overlap between New Age spirituality, wellness culture, and conspiracy theories, exposing cult-like behaviors and pseudoscientific claims within these communities.
Sources: Conspirituality official site
Conspirituality can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Conspirituality official site
Conspirituality is used by curious, critically-minded listeners who are interested in topics such as cults, pseudoscience, wellness culture, and the growth of conspiratorial and extremist thinking.
Sources: Conspirituality official site
Conspirituality scores 27/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Conspirituality has a weak AI-visibility profile at 27/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (13/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,816,272 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Conspirituality from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Conspirituality: CONNY-LAND (68/100), Comic Book RoundUp (68/100), Constructor Magazine (68/100), Content Credentials (68/100).
A step up - brands to learn from: Ziyouz (71/100), Zishy (71/100).
Category leader: Change.org (97/100).
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