Největší síť prodejen v Česku
COOP (coop.cz) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Telecommunications brands, Other brands, in the 53rd percentile of 29086 E-commerce brands.
COOP (coop.cz) represents the Union of Czech and Moravian Consumer Cooperatives, operating the largest network of retail stores in the Czech Republic through member cooperatives. It combines traditional cooperative retailing with modern services such as COOP Mobil telecommunications and private-label products. The brand emphasizes broad geographic coverage, especially in smaller towns and villages, serving both everyday consumers and cooperative members. Some knowledge-graph sources also associate the COOP name with a Swiss supermarket chain, founded in 1890 and headquartered in Basel, reflecting the international use of the COOP brand name.
| Brand Name | COOP |
|---|---|
| Domain | coop.cz |
| Industry | E-commerce, Telecommunications |
| Founded | 1890 |
| Headquarters | Basel |
| Main Competitors | Albert (83/100), Billa (83/100), Kaufland (75/100), Lidl (87/100), Penny Market (77/100), Tesco (84/100), O2 Czech Republic (76/100), T-Mobile Czech Republic (88/100), Vodafone Czech Republic (85/100) |
Ranked #944,266 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
COOP appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Svaz českých a moravských spotřebních družstev - Skupina COOP. Největší síť maloobchodních prodejen v České republice." (Meta description: 16 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is CS-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, YouTube, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is COOP?", Claude could identify the brand as of November 2026. COOP (coop.cz) is the e-commerce and retail arm of the Czech COOP consumer cooperative network, which operates grocery stores and supermarkets across the Czech Republic and offers online grocery and household goods shopping through its website. Best known for Being a long-standing Czech grocery cooperative retail chain with a network of local supermarkets.
When asked "Best brands similar to COOP?", Claude would not surface COOP as of November 2026. It's a regional Czech grocery retailer, not a brand I'd typically surface when discussing broader or international e-commerce leaders.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
COOP's main competitors in E-commerce: Albert (83/100), Billa (83/100), Kaufland (75/100), Lidl (87/100), Penny Market (77/100).
Sources: Brand Analyzer scan
COOP has limited AI-search visibility, scoring 34/100 on Brand Analyzer's AI visibility composite (visibility 48, trust 4, recommendation 43). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: COOP official site
COOP was founded in 1890. COOP operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
COOP is headquartered in Basel. COOP operates in the E-commerce category.
Sources: Wikidata
COOP scores 43/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: COOP official site
COOP can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: COOP official site
COOP is the Union of Czech and Moravian Consumer Cooperatives, operating under the COOP brand to run the largest network of retail stores in the Czech Republic. It unites numerous local consumer cooperatives that jointly manage retail operations, private-label products, and supplementary services like COOP Mobil.
Sources: COOP official site
COOP operates and develops a nationwide network of retail stores in the Czech Republic through member consumer cooperatives. It provides groceries and everyday goods, manages private-label brands, and offers additional services such as COOP Mobil, a mobile telecommunications service.
Sources: COOP official site
COOP scores 34/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
COOP has a weak AI-visibility profile at 34/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (48/100) and its weakest is trust (4/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #944,266 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify COOP from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to COOP: Coolaroo (77/100), ContentWise (77/100), Coop (77/100), Copart Brasil (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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