Vi gör din vardag godare
Coop (coop.se) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Food & Beverage brands, in the 58th percentile of 27797 E-commerce brands.
Coop (coop.se) is a membership-based supermarket chain operating in Sweden, offering grocery shopping both online and in physical stores. It provides weekly offers, thousands of recipes, and a bonus program for members, aiming to make everyday shopping more affordable and convenient for Swedish households. The brand is part of the broader Coop cooperative structure, with origins dating back to 1890 and headquarters associated with Basel.
| Brand Name | Coop |
|---|---|
| Domain | coop.se |
| Industry | E-commerce, Food & Beverage |
| Founded | 1890 |
| Headquarters | Basel |
| Main Competitors | ICA (85/100), Lidl (85/100), Willys (77/100), Hemköp (75/100), City Gross, Migros (73/100) |
Ranked #28,700 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Coop appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "På coop.se kan du hitta veckans erbjudanden i din butik, handla mat online, inspireras av tusentals recept och se din bonus. Vi gör din vardag godare!" (Meta description: 26 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SV-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on Facebook, Instagram, YouTube, LinkedIn, X (Twitter), GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Coop?", Claude could identify the brand as of November 2026. Coop is a major Swedish grocery retail cooperative that operates supermarkets and hypermarkets across Sweden, and coop.se serves as its online grocery shopping and home delivery platform. Best known for Being one of Sweden's largest grocery store chains, owned by consumer cooperative associations.
When asked "Best brands similar to Coop?", Claude would recommend Coop as of November 2026. It's a well known, large-scale grocery retailer in Sweden and a natural mention alongside other Swedish supermarket chains like ICA.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Coop's main competitors in E-commerce: ICA (85/100), Lidl (85/100), Willys (77/100), Hemköp (75/100), Migros (73/100).
Sources: Brand Analyzer scan
Coop has limited AI-search visibility, scoring 41/100 on Brand Analyzer's AI visibility composite (visibility 53, trust 14, recommendation 51). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Coop official site
Coop was founded in 1890. Coop operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Coop is headquartered in Basel. Coop operates in the E-commerce category.
Sources: Wikidata
Coop scores 51/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Coop official site
Coop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Coop official site
Coop offers grocery products available both in physical supermarkets and through online shopping on coop.se. It also provides weekly special offers, a bonus loyalty program for members, and a large collection of recipes to inspire meal planning.
Sources: Coop official site
Coop sells groceries and everyday household products through physical stores and an online platform (coop.se). It also offers weekly promotional deals, thousands of recipes to inspire meal planning, and a bonus program that rewards members for purchases made both in-store and through partner businesses.
Sources: Coop official site
Coop scores 41/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Coop has a limited AI-visibility profile at 41/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (53/100) and its weakest is trust (14/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #28,700 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data. In a live check, Claude could already identify Coop from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Coop: Coop (78/100), Coop Sleep Goods (78/100), Corbin (78/100), Corso (78/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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