Know your normal. Check your chest.
CoppaFeel! (coppafeel.org) scores 81 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Healthcare brands, Education brands, in the 83rd percentile of 25047 Non-profit brands.
CoppaFeel! is a UK-based health charity focused on breast cancer awareness among young people. Headquartered in London, it is described as the UK's only youth-focused breast cancer awareness charity, dedicated to educating teens and young adults on how to check their chests and recognize early signs of breast cancer. The charity aims to make early detection education accessible and relevant to a demographic often overlooked by traditional cancer awareness campaigns, with the goal of improving early diagnosis and treatment outcomes.
| Brand Name | CoppaFeel! |
|---|---|
| Domain | coppafeel.org |
| Industry | Non-profit, Healthcare |
| Headquarters | London |
| Main Competitors | Breast Cancer Now (80/100), Cancer Research UK (91/100), Macmillan Cancer Support (87/100), Keep A Breast Foundation (78/100), Young Survival Coalition (81/100) |
Moz Domain Authority 58/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #608,229 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CoppaFeel! appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Breast cancer can affect any body. Getting to know yours could save your life. Learn more about breast cancer awareness with CoppaFeel!." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on Instagram, YouTube, Facebook, X (Twitter); no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CoppaFeel!?", Claude could identify the brand as of October 2026. CoppaFeel! is a UK-based breast cancer awareness charity that educates young people on checking their breasts regularly and knowing the signs and symptoms of breast cancer, aiming for early detection. It was founded in 2009 by Kristin Hallenga after her own late-stage breast canc Best known for Promoting breast self-checks among young people in the UK through youth-focused awareness campaigns.
When asked "Best brands similar to CoppaFeel!?", Claude would recommend CoppaFeel! as of October 2026. It's a well-known and respected UK charity specifically focused on early detection awareness in younger demographics, making it a relevant mention for breast cancer or health awareness nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CoppaFeel!'s main competitors in Non-profit: Breast Cancer Now (80/100), Cancer Research UK (91/100), Macmillan Cancer Support (87/100), Keep A Breast Foundation (78/100), Young Survival Coalition (81/100).
Sources: Brand Analyzer scan
CoppaFeel! is a UK health charity and the country's only youth-focused breast cancer awareness organization. It is headquartered in London and works to educate young people about breast cancer, how to check their chests, and how to recognize early warning signs.
Sources: CoppaFeel! official site
CoppaFeel! has moderate AI-search visibility, scoring 54/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 55, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CoppaFeel! official site
CoppaFeel! is headquartered in London. CoppaFeel! operates in the Non-profit category.
Sources: Wikidata
CoppaFeel! educates young people, particularly teens and young adults in the UK, on how to check their chests for changes and spot early signs of breast cancer. It provides accessible, engaging awareness campaigns and educational resources designed to make early detection knowledge relevant to a younger demographic that is often not targeted by traditional cancer charities.
Sources: CoppaFeel! official site
CoppaFeel! scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CoppaFeel! official site
CoppaFeel! is known for being the UK's only breast cancer awareness charity specifically focused on young people, using engaging and approachable educational methods to teach teens and young adults how to check their chests and detect early signs of breast cancer.
Sources: CoppaFeel! official site
CoppaFeel! can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CoppaFeel! official site
CoppaFeel! offers breast cancer awareness education and resources aimed at young people, including information on how to check chests for changes and recognize early signs of breast cancer. As a charity, its offerings are educational and awareness-based rather than commercial products or services.
Sources: CoppaFeel! official site
CoppaFeel!'s resources and educational content are used primarily by young people in the UK, particularly teens and young adults, who seek accessible information on breast cancer awareness and early detection.
Sources: CoppaFeel! official site
CoppaFeel! scores 54/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CoppaFeel! has a limited AI-visibility profile at 54/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (46/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #608,229 (Tranco) and a Moz Domain Authority of 58/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CoppaFeel! from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CoppaFeel!: Consumer Brands Association (81/100), CONI - Comitato Olimpico Nazionale Italiano (81/100), Corporate Accountability (81/100), Society of Corporate Compliance & Ethics (SCCE) (81/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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