Widening enterprise, ownership and opportunity
Centre for Policy Studies (cps.org.uk) scores 85 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Government brands, Non-profit brands, Finance brands, in the 87th percentile of 2213 Government brands.
The Centre for Policy Studies (CPS) is a British think tank founded in 1974 and based at 55 Tufton Street, Westminster. It is among the oldest and most influential policy institutes in the UK, producing free-market research on taxation, economic growth, housing, immigration, and energy. Its stated mission is to develop policies that widen enterprise, ownership and opportunity across Britain, targeting policymakers, politicians, journalists, business leaders, and the public.
| Brand Name | Centre for Policy Studies |
|---|---|
| Domain | cps.org.uk |
| Industry | Government, Non-profit |
| Founded | 1974 |
| Headquarters | 55 Tufton Street |
| Main Competitors | Institute of Economic Affairs, Adam Smith Institute, Policy Exchange (83/100), Institute for Fiscal Studies (84/100), Institute for Public Policy Research (89/100), Reform, Legatum Institute |
Moz Domain Authority 59/100 vs category average 49 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #331,612 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Centre for Policy Studies appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "The Centre for Policy Studies is one of the oldest and most influential think tanks in Westminster. With a focus on taxation, economic growth, housing, immigration, and energy abun…" (Meta description: 42 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), YouTube, LinkedIn, Instagram, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Centre for Policy Studies?", Claude could identify the brand as of September 2026. The Centre for Policy Studies is a British think tank founded in 1974 by Margaret Thatcher and Sir Keith Joseph to promote free-market economic policies. It has been influential in shaping conservative and libertarian-leaning policy debates in the UK, particularly on tax, deregul Best known for Being a founding influence on Thatcherite free-market policy in Britain.
When asked "Best brands similar to Centre for Policy Studies?", Claude would recommend Centre for Policy Studies as of September 2026. It's one of the most historically significant and well-known UK think tanks in the center-right policy space, so it would naturally come up alongside groups like the Institute of Economic Affairs or Policy Exchange.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Centre for Policy Studies's main competitors in Government: Policy Exchange (83/100), Institute for Fiscal Studies (84/100), Institute for Public Policy Research (89/100).
Sources: Brand Analyzer scan
The Centre for Policy Studies (CPS) is a British think tank founded in 1974 and headquartered at 55 Tufton Street in Westminster, London. It is described as one of the oldest and most influential think tanks in Westminster, focused on free-market economic policy.
Centre for Policy Studies has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 46, trust 37, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Centre for Policy Studies was founded in 1974. Centre for Policy Studies operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Centre for Policy Studies is headquartered in 55 Tufton Street. Centre for Policy Studies operates in the Government category.
Sources: Wikidata
Centre for Policy Studies scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
CPS offers policy research, reports, and analysis on topics such as taxation, economic growth, housing, immigration, and energy, aimed at developing proposals to widen enterprise, ownership and opportunity in Britain.
Centre for Policy Studies can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
CPS's work is used by policymakers, politicians, journalists, business leaders, and members of the public interested in free-market economic policy and British political reform.
Centre for Policy Studies scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Centre for Policy Studies has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is trust (37/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #331,612 (Tranco) and a Moz Domain Authority of 59/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Centre for Policy Studies from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Centre for Policy Studies: Cosmos (85/100), ClinicalTrials.gov (85/100), International Crisis Group (85/100), Crisis (85/100).
A step up - brands to learn from: Yr (91/100), Yoti (91/100).
Category leader: ABC News (96/100).
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