We fight for children's rights
CRAE (Children's Rights Alliance for England) (crae.org.uk) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Legal brands, Government brands, in the 37th percentile of 22702 Non-profit brands.
CRAE (Children's Rights Alliance for England) is a UK non-profit organisation dedicated to ensuring that children's rights are respected, protected and fulfilled in law, policy and practice across England. It combines legal expertise, advocacy and coalition-building to hold government and institutions accountable, engaging in research, campaigning and policy influence. CRAE positions itself as an authoritative watchdog, uniting organisations and experts to elevate children's rights issues within the political agenda. Its audience includes children, advocates, policymakers, legal professionals, charities and the public.
| Brand Name | CRAE (Children's Rights Alliance for England) |
|---|---|
| Domain | crae.org.uk |
| Industry | Non-profit, Legal |
| Main Competitors | NSPCC (78/100), Save the Children UK (89/100), UNICEF UK (90/100), Article 39 (65/100), Just for Kids Law (74/100), National Children's Bureau (69/100) |
Moz Domain Authority 47/100 vs category average 47 / leader 98 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #4,662,436 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CRAE (Children's Rights Alliance for England) appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CRAE works to ensure that children's rights are respected, protected and fulfilled in law, policy and practice across England." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Drupal.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CRAE (Children's Rights Alliance for England)?", Claude could identify the brand as of October 2026. CRAE was a UK charity that campaigned for children's rights in England, monitoring the government's compliance with the UN Convention on the Rights of the Child and producing an annual State of Children's Rights report. Best known for Monitoring and reporting on England's compliance with the UN Convention on the Rights of the Child.
When asked "Best brands similar to CRAE (Children's Rights Alliance for England)?", Claude would recommend CRAE (Children's Rights Alliance for England) as of October 2026. It was a well known and respected voice in children's rights advocacy in England before merging into Just for Kids Law, so it's relevant to mention in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CRAE (Children's Rights Alliance for England)'s main competitors in Non-profit: NSPCC (78/100), Save the Children UK (89/100), UNICEF UK (90/100), Article 39 (65/100), Just for Kids Law (74/100).
Sources: Brand Analyzer scan
CRAE (Children's Rights Alliance for England) is a non-profit organisation that works to ensure children's rights are respected, protected and fulfilled in law, policy and practice across England.
Sources: CRAE (Children's Rights Alliance for England) official site
CRAE (Children's Rights Alliance for England) has limited AI-search visibility, scoring 38/100 on Brand Analyzer's AI visibility composite (visibility 35, trust 26, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CRAE (Children's Rights Alliance for England) official site
CRAE (Children's Rights Alliance for England) scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CRAE (Children's Rights Alliance for England) official site
CRAE (Children's Rights Alliance for England) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CRAE (Children's Rights Alliance for England) official site
CRAE offers advocacy, policy research, legal analysis and coalition-building services aimed at promoting and protecting children's rights. It does not sell commercial products but provides expertise, campaigning initiatives and collaborative platforms for children's rights organisations and professionals.
Sources: CRAE (Children's Rights Alliance for England) official site
CRAE's work is used by children and young people, children's rights advocates, policymakers, legal professionals, charities, and members of the public interested in safeguarding children's rights in England.
Sources: CRAE (Children's Rights Alliance for England) official site
CRAE (Children's Rights Alliance for England) scores 38/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CRAE (Children's Rights Alliance for England) has a weak AI-visibility profile at 38/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is trust (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #4,662,436 (Tranco) and a Moz Domain Authority of 47/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify CRAE (Children's Rights Alliance for England) from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CRAE (Children's Rights Alliance for England): Church Pension Group (73/100), California Police Athletic Federation (CPAF) (73/100), CRE Finance Council (73/100), CRFAIR (Capital Region Food & Agriculture Initiatives Roundtable) (73/100).
A step up - brands to learn from: ZLTO (81/100), Zero Project (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.