Public art for our times
Creative Time (creativetime.org) scores 86 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Media & Entertainment brands, in the 95th percentile of 16850 Non-profit brands.
Creative Time is a nonprofit arts organization based in New York City, founded in 1973. It commissions and presents innovative, large-scale public art projects created by socially engaged artists. The organization focuses on work that addresses pressing political and social issues, aiming to foster civic dialogue through art placed in public spaces. Its audience includes artists, art enthusiasts, cultural institutions, and communities interested in the intersection of art, activism, and public discourse.
| Brand Name | Creative Time |
|---|---|
| Domain | creativetime.org |
| Industry | Non-profit, Media & Entertainment |
| Founded | 1973 |
| Headquarters | New York City |
| Main Competitors | Public Art Fund, Creative Capital (85/100), Art21, For Freedoms, LAND (Los Angeles Nomadic Division) |
Moz Domain Authority 62/100 vs category average 49 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #255,515 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Creative Time has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Creative Time presents innovative public art, working with socially engaged artists to contribute to the dialogues, debates and dreams of our times." (Meta description: 22 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress, Ghost.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, LinkedIn, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Creative Time?", Claude could identify the brand as of October 2026. Creative Time is a New York City based nonprofit that commissions and produces ambitious public art projects, often tackling social and political issues, by working with artists outside the confines of traditional gallery or museum spaces. Best known for Commissioning large-scale, socially engaged public art projects, such as Kara Walker's 'A Subtlety' sugar sculpture at the old Domino Sugar Factory.
When asked "Best brands similar to Creative Time?", Claude would recommend Creative Time as of October 2026. It's one of the most respected organizations in the public art and socially engaged art world, so it would naturally come up alongside similar arts nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Creative Time is a nonprofit arts organization headquartered in New York City, founded in 1973. It presents innovative public art by commissioning socially engaged artists whose work addresses contemporary political and social issues.
Sources: Creative Time official site
Creative Time has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 68, trust 38, recommendation 70). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Creative Time official site
Creative Time was founded in 1973. Creative Time operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Creative Time is headquartered in New York City. Creative Time operates in the Non-profit category.
Sources: Wikidata
Creative Time commissions and produces large-scale public art projects created by socially engaged artists. These projects are designed to engage communities and the public directly, often tackling pressing political and social topics, and are presented in public spaces rather than traditional gallery settings.
Sources: Creative Time official site
Creative Time scores 70/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Creative Time official site
Creative Time offers commissioning and production support for large-scale, socially engaged public art projects. It provides artists with platforms and resources to create works that are presented in public spaces and intended to foster dialogue around social and political issues.
Sources: Creative Time official site
Creative Time can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Creative Time official site
Creative Time is known for pioneering and supporting ambitious, large-scale public art projects that merge art with political and social commentary, positioning itself as a leading voice in socially engaged public art since its founding in 1973.
Sources: Creative Time official site
Creative Time's work engages artists working at the intersection of art and activism, art enthusiasts, cultural institutions, and communities interested in socially engaged public art and civic discourse.
Sources: Creative Time official site
Creative Time scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Creative Time has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (70/100) and its weakest is trust (38/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #255,515 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Creative Time from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Creative Time: Coworker.org (86/100), Convoy of Hope (86/100), Croce Rossa Italiana (86/100), Crochet Guild of America (CGOA) (86/100).
A step up - brands to learn from: Workaway (91/100), WHYY (91/100).
Category leader: Change.org (97/100).
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