Building Freedoms, Flying Fearlessly Together
CREA (creaworld.org) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Education brands, in the 67th percentile of 15058 Non-profit brands.
CREA is a feminist human rights organisation based in New Delhi, India. Operating as one of the few international feminist organizations headquartered in the Global South, it works to advance gender and human rights through advocacy, education, and movement-building. CREA's programs and institutes are rooted in Southern lived experience and aim to foster autonomy, dignity, and equality for all. It engages activists, researchers, journalists, practitioners, and movements worldwide, particularly in the Global South, on issues of gender, sexuality, and human rights.
| Brand Name | CREA |
|---|---|
| Domain | creaworld.org |
| Industry | Non-profit, Education |
| Headquarters | New Delhi, India |
| Main Competitors | AWID (Association for Women's Rights in Development), Global Fund for Women (87/100), Mama Cash (81/100), Urgent Action Fund for Women's Human Rights, Breakthrough (65/100) |
Moz Domain Authority 44/100 vs category average 49 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #2,180,241 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
CREA appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "CREA is a feminist human rights organisation based in New Delhi, India." (Meta description: 12 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Apache.
Social footprint: verified profiles on Facebook, X (Twitter), YouTube, Instagram, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is CREA?", Claude could not identify the brand as of October 2026. I don't genuinely recognize this specific organization called CREA at creaworld.org, which may be because it's a smaller or regional non-profit without extensive coverage in my training data.
When asked "Best brands similar to CREA?", Claude would not surface CREA as of October 2026. I can't recommend an organization I don't have verified knowledge of.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
CREA's main competitors in Non-profit: Global Fund for Women (87/100), Mama Cash (81/100), Breakthrough (65/100).
Sources: Brand Analyzer scan
CREA is a feminist human rights organisation based in New Delhi, India. It is one of the few international feminist organizations headquartered in the Global South, working to advance gender and human rights through advocacy, education, and movement-building.
Sources: CREA official site
CREA has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 29, recommendation 35). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: CREA official site
CREA works to create a more just and peaceful world where everyone realizes their autonomy, dignity, and equality through feminist human rights advocacy. It combines cross-cutting programs, institutes, and local-to-global advocacy to advance gender and human rights issues rooted in lived Southern experience.
Sources: CREA official site
CREA scores 35/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: CREA official site
CREA can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: CREA official site
CREA offers programs, institutes, and advocacy initiatives focused on gender, sexuality, and human rights. These include educational institutes, local-to-global advocacy efforts, and movement-building activities designed to advance feminist human rights, particularly from a Global South perspective.
Sources: CREA official site
CREA's work is used by activists, researchers, journalists, practitioners, and movements focused on gender, sexuality, and human rights, particularly those operating in or concerned with the Global South.
Sources: CREA official site
CREA is known for being one of the few international feminist human rights organizations based in the Global South, and for its intersectional, interrogative approach to advancing gender and human rights through education, advocacy, and movement-building.
Sources: CREA official site
CREA scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
CREA has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (35/100) and its weakest is trust (29/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #2,180,241 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check (October 2026), Claude could not identify CREA from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to CREA: Christian Reformed Church (79/100), Commonpoint (79/100), Committee for a Responsible Federal Budget (79/100), Crime Stoppers International (79/100).
A step up - brands to learn from: Zero Project (81/100), Youth Villages (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.