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JYSK (daenisches-bettenlager.de) scores 44 out of 100 on Brand Analyzer, placing it in the Early Stage tier among E-commerce brands, Other brands, in the 1st percentile of 17974 E-commerce brands.
JYSK, operating in Germany under the name Dänisches Bettenlager, is a Danish multinational furniture and home furnishings company founded in 1979 and headquartered in Brabrand, Denmark. It is part of the Lars Larsen Group A/S. The company sells affordable furniture and home goods to both private individuals and businesses, offering business customers a 7% discount, including on already reduced items, both in-store and by phone.
| Brand Name | JYSK |
|---|---|
| Domain | daenisches-bettenlager.de |
| Industry | E-commerce, Other |
| Founded | 1979 |
| Headquarters | Brabrand |
| Parent Company / Owner | Lars Larsen Group A/S |
| Main Competitors | IKEA (95/100), Möbel Boss (71/100), XXXLutz (77/100), Roller (80/100), Poco (84/100), Home24 (76/100), Dänisches Bettenlager (JYSK) (44/100) |
Moz Domain Authority 18/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
JYSK has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Hole dir ein tolles Angebot für dein Unternehmen. Du erhältst immer 7% Business to Business-Rabatt, auch auf bereits reduzierte Artikel. Dies gilt sowohl im Geschäft als auch telef…" (Meta description: 33 words. OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, GitHub; no detected presence on X (Twitter), LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is JYSK?", Claude could identify the brand as of October 2026. JYSK is a Danish-founded retail chain selling home goods, furniture, bedding, and mattresses at discount prices, and Danisches Bettenlager is the brand name it operates under in Germany and Austria. Best known for Affordable bedding, mattresses, and furniture sold through large warehouse-style stores and e-commerce.
When asked "Best brands similar to JYSK?", Claude would recommend JYSK as of October 2026. It's a well-known budget-friendly home goods retailer comparable to brands like IKEA or Roller, so it would naturally come up in that context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
JYSK's main competitors in E-commerce: IKEA (95/100), Möbel Boss (71/100), XXXLutz (77/100), Roller (80/100), Poco (84/100).
Sources: Brand Analyzer scan
JYSK has limited AI-search visibility, scoring 39/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 7, recommendation 31). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: JYSK official site
JYSK was founded in 1979. JYSK operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
JYSK is headquartered in Brabrand. JYSK operates in the E-commerce category.
Sources: Wikidata
JYSK scores 31/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: JYSK official site
JYSK is a Danish multinational furniture and home furnishings company founded in 1979, headquartered in Brabrand, Denmark, and owned by Lars Larsen Group A/S. In Germany, it operates under the brand name Dänisches Bettenlager. The company sells affordable furniture and home decor products to both private customers and businesses through physical stores and online channels.
Sources: JYSK official site
JYSK can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: JYSK official site
JYSK is owned by or part of Lars Larsen Group A/S. JYSK operates in the E-commerce category.
Sources: Wikidata
JYSK sells affordable furniture and home furnishings, including beds, mattresses, sofas, and decorative items, to private individuals and businesses. It operates physical retail stores and an online shop, and offers business customers a 7% discount on purchases, including already discounted items, available both in-store and by phone.
Sources: JYSK official site
JYSK scores 39/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
JYSK has a weak AI-visibility profile at 39/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: a low Moz Domain Authority of 18/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify JYSK from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to JYSK: CentreCourt.ca (44/100), Amazing House Deals (44/100), Katalogy (44/100), Droemer Knaur (44/100).
A step up - brands to learn from: Zeneverzum (56/100), Yo-Zuri (56/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.