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home24 (home24.de) earns a Brand Analyzer score of 76 out of 100, placing it in the Brand-Ready tier among E-commerce brands, Real Estate brands. Among 4836 E-commerce brands analyzed, home24 ranks in the 54th percentile (category average 74, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 95/100, Digital Presence 82/100, Visual Identity 96/100, Messaging Clarity 100/100, Trust Foundation 55/100, AI Discoverability 87/100, Brand Authority 47/100.
home24 is a German online furniture retailer founded in 2012 and headquartered in Berlin. It sells furniture, lamps, and home accessories to private households in Germany, offering weekly new deals, a wide product variety, and a 30-day return policy. The company positions itself as a leading online furniture retailer in Germany, combining convenient online shopping with a broad selection and reliable service.
| Brand Name | home24 |
|---|---|
| Domain | home24.de |
| Industry | E-commerce, Real Estate |
| Founded | 2012 |
| Headquarters | Berlin |
| Main Competitors | Wayfair (88/100), Otto (93/100), IKEA (95/100), Westwing, Möbel Kraft, XXXLutz, Made.com (91/100), Fantastic Furniture (88/100) |
Moz Domain Authority 61/100 vs category average 41 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #47,169 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Wöchentlich neue Angebote an Möbeln, Lampen und Wohnaccessoires: ✔30 Tage Rückgaberecht ✔Große Produktvielfalt ✔Top-Qualität" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions ClaudeBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
home24 scores 51/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
home24 has a limited AI-visibility profile at 51/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (67/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #47,169 (Tranco) and a Moz Domain Authority of 61/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify home24 from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is home24?", Claude could identify the brand as of August 2026. home24 is a German online retailer specializing in furniture and home goods, offering a wide range of products from sofas to decor through its e-commerce platform primarily serving European markets. Best known for Online furniture and home furnishings retail in Germany and Europe.
When asked "Best brands similar to home24?", Claude would recommend home24 as of August 2026. It's a well-known player in the European online furniture market, so it would naturally come up alongside other home furnishing e-commerce brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
home24's main competitors include Wayfair (88/100), Otto (93/100), IKEA (95/100), Westwing, Möbel Kraft. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
home24 and IKEA are competitors in E-commerce. Brand Analyzer scores home24 at 76/100 and IKEA at 95/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
home24 offers furniture, lamps, and home accessories for furnishing living spaces, sold through its online platform with weekly new offers and a 30-day return policy.
Sources: home24 official site
Popular alternatives to home24 include Wayfair (88/100), Otto (93/100), IKEA (95/100), Westwing, Möbel Kraft. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
home24 is a German online furniture retail company founded in 2012 and headquartered in Berlin. It operates as an e-commerce platform selling furniture, lighting, and home accessories to consumers in Germany.
Sources: home24 official site
home24 has moderate AI-search visibility, scoring 51/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 66, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: home24 official site
home24 was founded in 2012. home24 operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
home24 is headquartered in Berlin. home24 operates in the E-commerce category.
Sources: Wikidata
home24 sells furniture, lamps, and home accessories through its online store, offering weekly new deals, a wide product selection, and a 30-day return policy for customers furnishing their homes.
Sources: home24 official site
home24 scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: home24 official site
home24 can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: home24 official site
home24 is used by private individuals and households in Germany who want to conveniently purchase furniture, lamps, and home accessories online to furnish their homes.
Sources: home24 official site
home24 is known for being a leading German online furniture retailer that offers a large product variety of furniture, lighting, and home accessories, along with weekly new offers and a 30-day return policy.
Sources: home24 official site
Ranked closest to home24: Himalaya Wellness (76/100), Griffin Greenhouse Supplies (76/100), HomeSense (76/100), Indition (76/100).
A step up - brands to learn from: Yogamatters (81/100), Yiftee (81/100).
Category leader: IONOS (97/100).