Your guide to city events
Afisha (afisha.ru) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Travel & Hospitality brands, in the 56th percentile of 13479 Media & Entertainment brands.
Afisha (afisha.ru) is a Russian website, originally launched in 1999 as a magazine, that helps users discover movies, concerts, exhibitions, theater performances, and other city events. It aggregates comprehensive, up-to-date listings to make planning leisure time easier for urban residents. Positioned as a go-to entertainment and events guide, Afisha targets culture enthusiasts seeking curated recommendations for things to do in their city, combining editorial content with event schedules across multiple entertainment categories.
| Brand Name | Afisha |
|---|---|
| Domain | afisha.ru |
| Industry | Media & Entertainment, Travel & Hospitality |
| Founded | 1999 |
| Main Competitors | KudaGo (81/100), Time Out Moscow (79/100), Kassir.ru (90/100), Ticketland, Bileter.ru (69/100) |
Moz Domain Authority 81/100 vs category average 54 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #15,468 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Afisha has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To help people discover and enjoy the best movies, concerts, and events happening around them." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), LinkedIn, Instagram, GitHub; no detected presence on Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Afisha?", Claude could identify the brand as of August 2026. Afisha (afisha.ru) is a major Russian entertainment and lifestyle portal that provides listings and reviews for movies, concerts, theater, restaurants, and other events in Russian cities, especially Moscow and St. Petersburg. Best known for Being one of Russia's leading city entertainment guides and event/ticket listing platforms.
When asked "Best brands similar to Afisha?", Claude would recommend Afisha as of August 2026. It's a well-known and long-standing brand in the Russian media and entertainment space, often mentioned alongside other city guides and event platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Afisha's main competitors in Media & Entertainment: KudaGo (81/100), Time Out Moscow (79/100), Kassir.ru (90/100), Bileter.ru (69/100).
Sources: Brand Analyzer scan
Afisha has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 44, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Afisha official site
Afisha was founded in 1999. Afisha operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Afisha aggregates comprehensive, up-to-date listings of movies, concerts, exhibitions, and city events, allowing users to browse and plan their leisure activities. It functions as a centralized guide where people can find information about entertainment options happening around them.
Sources: Afisha official site
Afisha scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Afisha official site
Afisha offers listings and information services covering movies, concerts, theater, exhibitions, and other city events. It functions as an events guide and discovery platform rather than a single product, helping users find and plan cultural and entertainment activities.
Sources: Afisha official site
Afisha is a Russian website, formerly a print magazine, that serves as an entertainment and events guide. Founded in 1999, it provides listings and information about movies, concerts, exhibitions, theater, and other cultural events happening in cities.
Sources: Afisha official site
Afisha can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Afisha official site
Afisha is used by urban residents and culture enthusiasts who are looking for movies, concerts, theater performances, and other event recommendations in their city. Its target audience consists of people seeking curated cultural experiences and convenient ways to plan leisure time.
Sources: Afisha official site
Afisha is known for being a long-standing entertainment and events guide in Russia, having started as a magazine in 1999 before transitioning into a website. It is recognized for curating cultural experiences and providing city event listings.
Sources: Afisha official site
Afisha scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Afisha has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (44/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #15,468 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Afisha from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Afisha: A+E Global Media (79/100), Advanced Poker Training (79/100), African Manager (79/100), Airline Ratings (79/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Complex (97/100).
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