Online Shopping in Bangladesh
Daraz (daraz.com.bd) earns a Brand Analyzer score of 82 out of 100, placing it in the Strong Brand tier among E-commerce brands. Among 2261 E-commerce brands analyzed, Daraz ranks in the 93rd percentile (category average 68, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 95/100, Messaging Clarity 100/100, Trust Foundation 90/100, AI Discoverability 46/100, Brand Authority 49/100.
Daraz is a leading e-commerce platform operating in Bangladesh, accessible via daraz.com.bd. It provides online shopping and delivery services to Bangladeshi consumers, offering a wide range of products including electronics, beauty tools, and daily essentials. Daraz features free delivery options and a highly rated mobile app designed for a seamless shopping experience. The platform positions itself as a primary destination for everyday needs and deals delivered directly to customers across Bangladesh.
| Brand Name | Daraz |
|---|---|
| Domain | daraz.com.bd |
| Industry | E-commerce |
| Main Competitors | Chaldal, Shajgoj, Bikroy (61/100), Shohoz, Bagdoom |
Moz Domain Authority 44/100 vs category average 29 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #7,143 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Bangladesh" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on YouTube, Instagram, LinkedIn, GitHub; no detected presence on Facebook, X (Twitter) - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Daraz scores 43/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Daraz has a limited AI-visibility profile at 43/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (68/100) and its weakest is visibility (32/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #7,143 (Tranco) and a Moz Domain Authority of 44/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and thin schema.org structured data.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Daraz's main competitors include Chaldal, Shajgoj, Bikroy (61/100), Shohoz, Bagdoom. These companies compete in the E-commerce space for similar customers, offering comparable products or services.
Sources: Daraz official site
Daraz and Bikroy are competitors in E-commerce. Brand Analyzer scores Daraz at 82/100 and Bikroy at 61/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Daraz official site
Popular alternatives to Daraz include Chaldal, Shajgoj, Bikroy (61/100), Shohoz, Bagdoom. Each is an established option in the E-commerce space; the best fit depends on your specific needs, budget, and required features.
Sources: Daraz official site
Daraz offers a wide range of products through its e-commerce platform, including electronics, beauty tools, and daily necessities. In addition to physical products, it provides delivery services across Bangladesh. The platform also features free delivery options on eligible purchases and a highly rated mobile app that enables customers to shop conveniently from their smartphones. Daraz focuses on serving everyday consumer needs with deals and essentials.
Sources: Daraz official site
Daraz has limited AI-search visibility, scoring 43/100 on Brand Analyzer's AI visibility composite (visibility 32, trust 39, recommendation 68). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Daraz official site
Daraz provides convenient online shopping and delivery services across Bangladesh. It operates as an e-commerce platform where customers can browse and purchase a wide range of products, including electronics, beauty tools, and daily necessities. The platform offers free delivery options and a mobile app designed to make the shopping experience seamless. Daraz aims to deliver everyday essentials and deals directly to Bangladeshi customers.
Sources: Daraz official site
Daraz is a leading e-commerce platform based in Bangladesh, operating through daraz.com.bd. It serves as an online marketplace that connects Bangladeshi consumers with a wide range of products, including electronics, beauty tools, and everyday essentials. The platform also offers a highly rated mobile app, enabling users to shop conveniently from their devices. Daraz positions itself as a primary destination for online retail and delivery services across Bangladesh.
Sources: Daraz official site
Daraz scores 68/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Daraz official site
Daraz is known for being a leading e-commerce platform in Bangladesh, offering a wide range of products that include electronics, beauty tools, and daily essentials. It is also recognized for its free delivery options and its highly rated mobile app, which provides a seamless and convenient shopping experience. The platform is associated with making online retail accessible to a broad base of Bangladeshi consumers.
Sources: Daraz official site
Daraz can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Daraz official site
Daraz is used by Bangladeshi consumers who are seeking a convenient way to shop online for a variety of products, including electronics, beauty tools, and daily essentials. The platform targets individuals across Bangladesh who value ease of access, free delivery options, and a seamless mobile shopping experience. Its broad product range makes it relevant to a wide demographic of everyday shoppers looking for both essentials and deals.
Sources: Daraz official site
Daraz is popular in Bangladesh due to its wide range of product offerings, including electronics, beauty tools, and everyday essentials. Its free delivery options lower the barrier to online shopping, and its highly rated mobile app provides a convenient and seamless user experience. By positioning itself as a leading e-commerce platform delivering deals and necessities directly to customers, Daraz appeals to a broad audience of Bangladeshi consumers seeking accessible and convenient online shopping.
Sources: Daraz official site
Ranked closest to Daraz: Daniel Wellington (82/100), Crucial (82/100), dm (82/100), DOUGLAS (82/100).
A step up - brands to learn from: Ulta Beauty (91/100), Skechers (91/100).
Category leader: Atom (97/100).