Independent Research for the Public Interest
Data & Society (datasociety.net) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Non-profit brands, Technology brands, Government brands, in the 74th percentile of 5968 Non-profit brands.
Data & Society is a nonprofit research organization based in New York, United States, founded in 2013. It produces independent research on the social implications of data, automation, and artificial intelligence, aiming to ground technology policy in evidence and ensure it accounts for real-world impacts. Its work targets policymakers, researchers, journalists, technologists, and civil society organizations seeking rigorous analysis of emerging technology's societal effects.
| Brand Name | Data & Society |
|---|---|
| Domain | datasociety.net |
| Industry | Non-profit, Technology |
| Founded | 2013 |
| Headquarters | New York, United States |
| Main Competitors | AI Now Institute, Center for Democracy & Technology (86/100), Electronic Frontier Foundation (83/100), Berkman Klein Center for Internet & Society, Pew Research Center (87/100), New America (90/100), Brookings Institution (89/100) |
Moz Domain Authority 67/100 vs category average 52 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #97,418 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Data & Society believes that technology policy must be grounded in research, account for tech’s real-world impacts, and serve the public." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Data & Society?", Claude could identify the brand as of September 2026. Data & Society is a nonprofit research institute based in New York that studies the social and cultural implications of data-centric technologies, automation, and AI, producing research on topics like algorithmic bias, platform governance, and disinformation. It was founded by da Best known for Independent research on the societal impact of AI, data, and algorithms, often cited in tech policy discussions.
When asked "Best brands similar to Data & Society?", Claude would recommend Data & Society as of September 2026. It's a well respected think tank in the tech and society space, so I'd mention it if someone asked about organizations researching AI ethics, data governance, or tech policy.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Data & Society's main competitors in Non-profit: Center for Democracy & Technology (86/100), Electronic Frontier Foundation (83/100), Pew Research Center (87/100), New America (90/100), Brookings Institution (89/100).
Sources: Brand Analyzer scan
Data & Society is a nonprofit research organization based in New York, United States, founded in 2013. It is dedicated to producing independent research on the social implications of data, automation, and artificial intelligence, with the goal of grounding technology policy in rigorous evidence and public accountability.
Sources: Data & Society official site
Data & Society has limited AI-search visibility, scoring 44/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 48, recommendation 58). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Data & Society official site
Data & Society was founded in 2013. Data & Society operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Data & Society conducts original, independent research on the social implications of data, automation, and AI. It works to bridge academic scholarship with real-world policy impact, producing analysis intended to inform public debate and technology policy so that it accounts for technology's real-world effects and serves the public interest.
Sources: Data & Society official site
Data & Society scores 58/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Data & Society official site
Data & Society can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Data & Society official site
Data & Society produces original research reports and analysis on the social implications of data, automation, and artificial intelligence. This research is intended to inform technology policy discussions and public debate, serving as a resource for understanding the real-world impacts of emerging technologies.
Sources: Data & Society official site
Data & Society's research is used by policymakers, researchers, journalists, technologists, and civil society organizations who seek independent, rigorous analysis of the social impacts of emerging technologies such as AI and data systems.
Sources: Data & Society official site
Data & Society is known for producing independent, rigorous research on the societal effects of emerging technologies such as artificial intelligence and data systems, positioning itself as a bridge between academic scholarship and real-world technology policy debates.
Sources: Data & Society official site
Data & Society scores 44/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Data & Society has a limited AI-visibility profile at 44/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (58/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #97,418 (Tranco) and a Moz Domain Authority of 67/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Data & Society from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Data & Society: Darkness to Light (82/100), Cyrenians (82/100), Da Vinci Science Center (82/100), DBSA - Depression and Bipolar Support Alliance (82/100).
A step up - brands to learn from: Workaway (91/100), Water.org (91/100).
Category leader: PBS (97/100).
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