Fine Bespoke Tailoring Since 1865
Dege & Skinner (dege-skinner.co.uk) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Fashion & Apparel brands, Other brands, in the 55th percentile of 6552 Fashion & Apparel brands.
Dege & Skinner is an English bespoke tailor and shirt-maker established in 1865, located at Number 10 Savile Row, London. The company specializes in fully bespoke suits and shirts, handcrafted using traditional techniques developed over more than 150 years. It is positioned as a historic and authentic Savile Row tailoring house, catering to affluent clients seeking personalized, high-quality formal and everyday garments. The brand emphasizes craftsmanship, heritage, and customization as core elements of its identity.
| Brand Name | Dege & Skinner |
|---|---|
| Domain | dege-skinner.co.uk |
| Industry | Fashion & Apparel, Other |
| Founded | 1865 |
| Headquarters | 10 Savile Row, London, England |
| Main Competitors | Henry Poole & Co (82/100), Gieves & Hawkes (82/100), Huntsman (77/100), Anderson & Sheppard, Richard James, Turnbull & Asser (77/100) |
Moz Domain Authority 43/100 vs category average 45 / leader 93 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Dege & Skinner has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Dege & Skinner, Savile Row bespoke tailor and bespoke shirt-maker, established in 1865 and located at Number 10 Savile Row, London." (Meta description: 21 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Instagram, X (Twitter), Facebook; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Dege & Skinner?", Claude could identify the brand as of October 2026. Dege & Skinner is a traditional bespoke tailor on Savile Row in London, founded in 1865, known for making custom suits, military uniforms, and sporting attire by hand. They hold royal warrants and are one of the oldest tailoring houses still operating on Savile Row. Best known for Bespoke Savile Row tailoring and military ceremonial uniforms.
When asked "Best brands similar to Dege & Skinner?", Claude would recommend Dege & Skinner as of October 2026. It's a genuine heritage Savile Row name with royal warrants, so it fits naturally alongside other top bespoke tailoring houses.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dege & Skinner's main competitors in Fashion & Apparel: Henry Poole & Co (82/100), Gieves & Hawkes (82/100), Huntsman (77/100), Turnbull & Asser (77/100).
Sources: Brand Analyzer scan
Dege & Skinner offers bespoke tailoring services, including custom-made suits and shirts. Garments are individually crafted to each client's measurements and preferences, reflecting traditional Savile Row techniques and allowing for extensive personalization in fabric, fit, and style.
Sources: Dege & Skinner official site
Dege & Skinner is an English bespoke tailor and shirt-maker founded in 1865, located at Number 10 Savile Row in London. It is one of the historic tailoring houses associated with Savile Row's tradition of made-to-measure and fully bespoke menswear.
Sources: Dege & Skinner official site
Dege & Skinner has moderate AI-search visibility, scoring 58/100 on Brand Analyzer's AI visibility composite (visibility 63, trust 52, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dege & Skinner official site
Dege & Skinner was founded in 1865. Dege & Skinner operates in the Fashion & Apparel category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Dege & Skinner creates fully bespoke suits and shirts, handcrafted for individual clients at its Savile Row premises. The company offers personalized tailoring services, taking individual measurements and preferences into account to produce custom garments for formal and everyday wear.
Sources: Dege & Skinner official site
Dege & Skinner scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Fashion & Apparel options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Dege & Skinner official site
Dege & Skinner can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dege & Skinner official site
Dege & Skinner is known for its long-standing presence on Savile Row, London's historic center for bespoke tailoring, and for its reputation as a traditional tailor and shirt-maker offering fully bespoke, handcrafted garments since 1865.
Sources: Dege & Skinner official site
Dege & Skinner's clientele consists of affluent individuals and professionals who seek high-quality, personalized bespoke suits and shirts. Its target audience includes discerning gentlemen who value traditional British tailoring craftsmanship for both formal and everyday occasions.
Sources: Dege & Skinner official site
Dege & Skinner scores 58/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dege & Skinner has a limited AI-visibility profile at 58/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (63/100) and its weakest is trust (52/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a Moz Domain Authority of 43/100. The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Dege & Skinner from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dege & Skinner: Decathlon (79/100), David Jones (79/100), Degree (79/100), Design Bundles (79/100).
A step up - brands to learn from: Zucchetti (81/100), Zivame (81/100).
Category leader: Complex (97/100).
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