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Degree (degreedeodorant.com) scores 79 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 57th percentile of 14666 E-commerce brands.
Degree is a deodorant and antiperspirant brand marketed as the world's #1 antiperspirant brand. It offers clinical-strength formulas with motion-activated technology designed to provide sweat and odor protection for active lifestyles. The brand positions itself as a science-backed leader in personal care, targeting active individuals who need reliable, long-lasting protection for daily and high-performance activities. Degree emphasizes confidence and freedom of movement as core benefits of its products.
| Brand Name | Degree |
|---|---|
| Domain | degreedeodorant.com |
| Industry | E-commerce, Fashion & Apparel |
| Main Competitors | Dove (69/100), Secret (82/100), Old Spice (75/100), Axe (81/100), Speed Stick (78/100), Right Guard (79/100), Native (82/100) |
Moz Domain Authority 51/100 vs category average 44 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #271,960 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Degree appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "Degree Deodorant Home Page" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, + Microdata, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), YouTube; no detected presence on LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Degree?", Claude could identify the brand as of September 2026. Degree is a deodorant and antiperspirant brand owned by Unilever, known for its motionsense technology and marketing itself as a leader in sweat and odor protection. Best known for Being a long-running mainstream deodorant/antiperspirant brand with motionsense technology and its adaptive/inclusive product lines like Degree Inclusive for pe.
When asked "Best brands similar to Degree?", Claude would recommend Degree as of September 2026. It's one of the most widely recognized deodorant brands in the US market, so it would naturally come up alongside brands like Dove, Old Spice, or Secret.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Degree's main competitors in E-commerce: Dove (69/100), Secret (82/100), Old Spice (75/100), Axe (81/100), Speed Stick (78/100).
Sources: Brand Analyzer scan
Degree has limited AI-search visibility, scoring 48/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 57, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Degree official site
Degree offers antiperspirant and deodorant products formulated with motion-activated technology and clinical-strength ingredients. These products are designed to provide long-lasting protection against sweat and body odor for people engaged in everyday and high-performance activities.
Sources: Degree official site
Degree scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Degree official site
Degree is a deodorant and antiperspirant brand described as the world's #1 antiperspirant brand. It focuses on providing sweat and odor protection through clinically tested, motion-activated formulas designed for active lifestyles.
Sources: Degree official site
Degree develops and sells antiperspirant and deodorant products that use motion-activated technology and clinical-strength formulas to protect against sweat and body odor. Its products are designed to support active individuals throughout daily and high-performance activities, helping them stay dry and confident.
Sources: Degree official site
Degree can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Degree official site
Degree is known for being positioned as the world's #1 antiperspirant brand and for its motion-activated technology, which is designed to respond to physical activity by releasing protection against sweat and odor. It is recognized as a science-backed option within the antiperspirant and deodorant category.
Sources: Degree official site
Degree is used by active individuals of all backgrounds who require dependable, long-lasting protection against sweat and odor for both everyday tasks and high-performance activities. The brand targets people seeking confidence and reliability in their personal care routine.
Sources: Degree official site
Degree scores 48/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Degree has a limited AI-visibility profile at 48/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (57/100) and its weakest is visibility (40/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #271,960 (Tranco) and a Moz Domain Authority of 51/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data. In a live check, Claude could already identify Degree from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Degree: DeepAR (79/100), Decathlon (79/100), Dentalkart (79/100), Dermatica (79/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
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