Der Branchenverband des Gastgewerbes
DEHOGA Bundesverband (dehoga-bundesverband.de) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Travel & Hospitality brands, Food & Beverage brands, Non-profit brands, in the 12th percentile of 8756 Travel & Hospitality brands.
DEHOGA Bundesverband is the Deutscher Hotellerie- und Gastronomieverband e.V., the central trade association representing the German hotel and restaurant industry. It advocates for the political and economic interests of hospitality businesses, acting as the leading voice of the German gastronomy and hotel sector toward policymakers and the public. Its membership consists of hotel and restaurant operators, entrepreneurs, and skilled professionals within Germany's hospitality industry.
| Brand Name | DEHOGA Bundesverband |
|---|---|
| Domain | dehoga-bundesverband.de |
| Industry | Travel & Hospitality, Food & Beverage |
| Main Competitors | HOTREC (57/100), American Hotel & Lodging Association (82/100), UKHospitality (79/100), International Hotel & Restaurant Association (52/100) |
Moz Domain Authority 49/100 vs category average 45 / leader 94 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #333,348 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Der Deutscher Hotellerie- und Gastronomieverband e.V. Der Branchenverband des Gastgewerbes." (Meta description: 10 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Breadcrumb/Website schema, + Microdata, Twitter cards, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on LinkedIn, Instagram; no detected presence on Facebook, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is DEHOGA Bundesverband?", Claude could identify the brand as of October 2026. DEHOGA Bundesverband is the national umbrella association for the hotel and restaurant industry in Germany, representing the interests of hospitality businesses such as hotels, restaurants, bars, and catering companies to politics and the public. Best known for being the leading trade association lobbying for Germany's hotel and restaurant industry.
When asked "Best brands similar to DEHOGA Bundesverband?", Claude would recommend DEHOGA Bundesverband as of October 2026. It's the main industry body for hospitality in Germany, so it's relevant if someone asks about key organizations or trade associations in that space.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DEHOGA Bundesverband's main competitors in Travel & Hospitality: HOTREC (57/100), American Hotel & Lodging Association (82/100), UKHospitality (79/100), International Hotel & Restaurant Association (52/100).
Sources: Brand Analyzer scan
DEHOGA Bundesverband has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 5, trust 39, recommendation 42). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DEHOGA Bundesverband official site
DEHOGA Bundesverband scores 42/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Travel & Hospitality options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DEHOGA Bundesverband official site
DEHOGA Bundesverband is the Deutscher Hotellerie- und Gastronomieverband e.V., the national trade association for the German hospitality industry. It represents hotel and restaurant businesses across Germany and serves as their central organization for political and economic advocacy.
Sources: DEHOGA Bundesverband official site
DEHOGA Bundesverband represents the political and economic interests of German hotel and restaurant businesses. It bundles the voices of hospitality operators and actively advocates for their concerns to political decision-makers and the public, aiming to shape policy affecting the industry.
Sources: DEHOGA Bundesverband official site
DEHOGA Bundesverband can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DEHOGA Bundesverband official site
DEHOGA Bundesverband is known for being the leading interest representation body of the German hospitality sector, actively shaping political decision-making processes and advancing industry topics on behalf of hotel and restaurant businesses.
Sources: DEHOGA Bundesverband official site
DEHOGA Bundesverband is used by hotel and gastronomy businesses, entrepreneurs, and skilled professionals within Germany's hospitality industry who seek representation of their economic and political interests.
Sources: DEHOGA Bundesverband official site
DEHOGA Bundesverband scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DEHOGA Bundesverband has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (42/100) and its weakest is visibility (5/100). It benefits from a global traffic rank of #333,348 (Tranco), a Moz Domain Authority of 49/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify DEHOGA Bundesverband from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DEHOGA Bundesverband: Deer Harbor Marina (66/100), Currency Converter Plus (66/100), Despegar (66/100), 滴滴 (DiDi) (66/100).
A step up - brands to learn from: Yellow Dog Software (71/100), WTS Travel (71/100).
Category leader: Cvent (97/100).
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