Op weg naar een nieuw leven
De Hoop (dehoop.org) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among Healthcare brands, Non-profit brands, in the 84th percentile of 17033 Healthcare brands.
De Hoop is a Dutch Christian healthcare organization offering mental health (GGZ) and addiction care to children, young people and adults. It aims to help clients recover through involved, expert care combined with a hopeful outlook on the future, rooted in a Christian belief in relational living. The organization serves not only clients but also their relatives, churches and referring healthcare professionals, positioning itself as a faith-inspired provider open to people of any background.
| Brand Name | De Hoop |
|---|---|
| Domain | dehoop.org |
| Industry | Healthcare, Non-profit |
| Parent Company / Owner | Het Drentse Landschap |
| Main Competitors | Eleos, Tactus Verslavingszorg, Novadic-Kentron, Jellinek, Parnassia Groep (74/100) |
Moz Domain Authority 36/100 vs category average 40 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,320,570 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
De Hoop appears on Wikipedia but without a dedicated company entity, so AI models can confuse it with similarly named subjects.
The homepage meta description reads "De Hoop helpt mensen op weg naar een nieuw leven. Betrokken, deskundige zorg mét een hoopvol toekomstperspectief." (Meta description: 17 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, WordPress, Ghost.
Social footprint: verified profiles on Facebook, Instagram, LinkedIn, X (Twitter), GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is De Hoop?", Claude could not identify the brand as of October 2026. I don't recognize this specific organization called 'De Hoop' at dehoop.org in the healthcare space, possibly because it's a smaller or regional provider (there are several Dutch organizations with 'De Hoop' in their name, such as addiction care clinics, but I can't confirm which
When asked "Best brands similar to De Hoop?", Claude would not surface De Hoop as of October 2026. I can't confidently recommend a company I'm not able to specifically identify or verify details about.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Hoop has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 33, trust 58, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Hoop official site
De Hoop scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Healthcare options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: De Hoop official site
De Hoop is a Dutch Christian healthcare organization that provides mental health care (GGZ) and addiction treatment services to children, young people and adults.
Sources: De Hoop official site
De Hoop provides involved, expert care to people with psychological or addiction problems, aiming to guide them toward recovery and a hopeful future perspective, grounded in Christian values. It also supports relatives, churches and healthcare referrers connected to its clients.
Sources: De Hoop official site
De Hoop can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Hoop official site
De Hoop offers mental health care (GGZ) and addiction care services for children, young people and adults, including support for their relatives, as well as collaboration with churches and healthcare referrers.
Sources: De Hoop official site
De Hoop is owned by or part of Het Drentse Landschap. De Hoop operates in the Healthcare category.
Sources: Wikidata
De Hoop's services are used by children, young people and adults experiencing psychological or addiction problems, as well as their family members, churches and healthcare professionals who refer patients to the organization.
Sources: De Hoop official site
De Hoop is known for combining professional mental health and addiction care with a Christian, faith-based approach to healing and hope, serving clients regardless of their religious background.
Sources: De Hoop official site
De Hoop scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Hoop has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is visibility (33/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,320,570 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 36/100. In a live check (October 2026), Claude could not identify De Hoop from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Hoop: DBSA - Depression and Bipolar Support Alliance (82/100), Dazos (82/100), Delta Dental (82/100), Demant (82/100).
A step up - brands to learn from: Zoetis (91/100), theSkimm (91/100).
Category leader: Booksy (96/100).
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