Great food, delivered to you
Deliveroo (deliveroo.com.hk) scores 68 out of 100 on Brand Analyzer, placing it in the Developing tier among Food & Beverage brands, E-commerce brands, in the 17th percentile of 7246 Food & Beverage brands.
Deliveroo is a food delivery company founded in 2013 and headquartered in London, led by CEO Will Shu. It operates an online platform, including deliveroo.com.hk, that connects urban consumers with local restaurants and takeaways, enabling convenient ordering and delivery of meals. The company positions itself as a leading food delivery service, partnering with restaurants to bring quality food to customers' doors across the markets it serves, including Hong Kong.
| Brand Name | Deliveroo |
|---|---|
| Domain | deliveroo.com.hk |
| Industry | Food & Beverage, E-commerce |
| Founded | 2013 |
| Headquarters | London |
| CEO | Will Shu |
| Main Competitors | Uber Eats (82/100), Foodpanda (84/100), Just Eat (89/100), DoorDash (81/100), Grab (96/100), Meituan (77/100) |
Moz Domain Authority 13/100 vs category average 43 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,792,268 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Deliveroo has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "The best local restaurants and takeaways are here to deliver. Order on Deliveroo today!" (Meta description: 14 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Instagram; no detected presence on X (Twitter), LinkedIn, Facebook, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Deliveroo?", Claude could identify the brand as of October 2026. Deliveroo is a UK-founded online food delivery platform that connects customers with restaurants for delivery and pickup, and it operates in Hong Kong under deliveroo.com.hk as one of its international markets. Best known for Restaurant food delivery via its app, known for fast delivery riders and partnerships with a wide range of restaurants.
When asked "Best brands similar to Deliveroo?", Claude would recommend Deliveroo as of October 2026. It's a major, well-known food delivery brand widely used in Hong Kong and other markets, so it fits naturally when discussing top food delivery platforms.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Deliveroo's main competitors in Food & Beverage: Uber Eats (82/100), Foodpanda (84/100), Just Eat (89/100), DoorDash (81/100), Grab (96/100).
Sources: Brand Analyzer scan
Deliveroo offers an online and app-based food delivery service, partnering with local restaurants and takeaways to let customers browse menus, place orders, and receive meal deliveries at their chosen location.
Sources: Deliveroo official site
Deliveroo is a food delivery company, founded in 2013 and headquartered in London, that operates an online platform connecting customers with local restaurants and takeaways for meal delivery. It is led by CEO Will Shu and operates in multiple markets, including Hong Kong through deliveroo.com.hk.
Sources: Deliveroo official site
Deliveroo has limited AI-search visibility, scoring 42/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 7, recommendation 44). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Deliveroo official site
Deliveroo was founded in 2013. Deliveroo operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Deliveroo is headquartered in London. Deliveroo operates in the Food & Beverage category.
Sources: Wikidata
Deliveroo operates a food delivery platform that partners with local restaurants and takeaways, allowing customers to order meals online for delivery to their homes or workplaces. The company connects diners with a range of local dining options, handling the logistics of delivering food quickly and conveniently.
Sources: Deliveroo official site
Deliveroo scores 44/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Deliveroo official site
Deliveroo can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Deliveroo official site
Deliveroo is known for being a prominent online food delivery service that partners with a wide range of local restaurants and takeaways, offering customers convenient access to meal delivery in urban areas.
Sources: Deliveroo official site
Deliveroo is used by urban consumers who want convenient access to food delivery from local restaurants and takeaways.
Sources: Deliveroo official site
Deliveroo scores 42/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Deliveroo has a limited AI-visibility profile at 42/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (7/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #3,792,268 (Tranco). The main gaps holding it back: a low Moz Domain Authority of 13/100, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Deliveroo from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Deliveroo: Delegate Group (68/100), Deep South (68/100), Dodla Dairy (68/100), Dönnhoff (68/100).
A step up - brands to learn from: Zaxby's (71/100), Yucatan Guacamole (71/100).
Category leader: Target (97/100).
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