Order food, delivered fast
Just Eat (just-eat.com) earns a Brand Analyzer score of 89 out of 100, placing it in the Strong Brand tier among Food & Beverage brands, E-commerce brands, Technology brands. Among 1107 Food & Beverage brands analyzed, Just Eat ranks in the 97th percentile (category average 73, leader 97). The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark. Dimension scores: Name Quality 100/100, Digital Presence 100/100, Visual Identity 92/100, Messaging Clarity 100/100, Trust Foundation 95/100, AI Discoverability 55/100, Brand Authority 76/100.
Just Eat is an online food ordering and delivery platform founded in 1999 and headquartered in Amsterdam. It connects consumers with local takeaways, restaurants, supermarkets, and pharmacies, enabling delivery of food, groceries, and household essentials. The company operates within the food & beverage, e-commerce, and technology sectors, aiming to provide a convenient, all-in-one delivery experience for everyday needs.
| Brand Name | Just Eat |
|---|---|
| Domain | just-eat.com |
| Industry | Food & Beverage, E-commerce |
| Founded | 1999 |
| Headquarters | Amsterdam |
| Parent Company / Owner | Jitse Groen |
| CEO | Jitse Groen |
| Main Competitors | Deliveroo (87/100), Uber Eats (83/100), DoorDash (81/100), Grubhub (81/100), Wolt (84/100), Delivery Hero |
Moz Domain Authority 54/100 vs category average 38 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #15,190 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Just Eat has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Order online with Just Eat from local takeaways, restaurants, supermarkets, pharmacies and much more. Choose from food, groceries, and household essentials, delivered to your door …" (Meta description: 27 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube, GitHub; no detected presence on Facebook, LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Just Eat scores 65/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Just Eat has a moderate AI-visibility profile at 65/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is recommendation likelihood (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #15,190 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Just Eat from memory (August 2026) - a sign these signals are paying off.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Just Eat?", Claude could identify the brand as of August 2026. Just Eat is an online food ordering and delivery marketplace, originally founded in Denmark in 2001, that connects consumers with local restaurants for takeaway delivery or pickup. It later merged with Takeaway.com to form Just Eat Takeaway.com, which also owns brands like Grubhu Best known for Being one of Europe's largest online food delivery marketplaces connecting restaurants with customers.
When asked "Best brands similar to Just Eat?", Claude would recommend Just Eat as of August 2026. It's a major, well-established player in food delivery across Europe, so it would naturally come up alongside services like Uber Eats and Deliveroo.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Just Eat's main competitors include Deliveroo (87/100), Uber Eats (83/100), DoorDash (81/100), Grubhub (81/100), Wolt (84/100). These companies compete in the Food & Beverage space for similar customers, offering comparable products or services.
Sources: Brand Analyzer scan
Just Eat and Deliveroo are competitors in Food & Beverage. Brand Analyzer scores Just Eat at 89/100 and Deliveroo at 87/100. They target overlapping audiences; the right choice depends on your specific needs and priorities.
Sources: Brand Analyzer scan
Popular alternatives to Just Eat include Deliveroo (87/100), Uber Eats (83/100), DoorDash (81/100), Grubhub (81/100), Wolt (84/100). Each is an established option in the Food & Beverage space; the best fit depends on your specific needs, budget, and required features.
Sources: Brand Analyzer scan
Just Eat has moderate AI-search visibility, scoring 65/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 58, recommendation 57). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Just Eat official site
Just Eat was founded in 1999. Just Eat operates in the Food & Beverage category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Just Eat is headquartered in Amsterdam. Just Eat operates in the Food & Beverage category.
Sources: Wikidata
Just Eat offers online ordering and delivery services for food, groceries, and household essentials. Customers can order from local takeaways, restaurants, supermarkets, and pharmacies through the platform, with items delivered to their door.
Sources: Just Eat official site
Just Eat scores 57/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Food & Beverage options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Just Eat official site
Just Eat is a Dutch online food ordering and delivery company founded in 1999 and headquartered in Amsterdam. It operates as a digital platform that connects consumers with local takeaways, restaurants, supermarkets, and pharmacies for the delivery of food, groceries, and household essentials.
Sources: Just Eat official site
Just Eat operates an online platform that allows customers to order food, groceries, and household essentials from local takeaways, restaurants, supermarkets, and pharmacies. Orders are placed through its website or app and delivered to the customer's door, typically within minutes.
Sources: Just Eat official site
Just Eat can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Just Eat official site
Just Eat is owned by or part of Jitse Groen. Just Eat operates in the Food & Beverage category.
Sources: Wikidata
Just Eat is known for being one of the pioneering online food ordering platforms, connecting consumers with local takeaways and restaurants. It has expanded beyond takeaway food to include grocery and household essential deliveries, positioning itself as a broad, convenient delivery service.
Sources: Just Eat official site
Just Eat is used by consumers seeking quick and convenient delivery of food, groceries, and household items from local businesses such as takeaways, restaurants, supermarkets, and pharmacies.
Sources: Just Eat official site
Ranked closest to Just Eat: Jamie Oliver (89/100), illy (89/100), OpenTable (89/100), Sainsbury's (89/100).
A step up - brands to learn from: 楽天市場 (Rakuten Ichiba) (91/100), Rainforest Alliance (91/100).
Category leader: Target (97/100).