Grassroots, Nonpartisan Organizing
Demand Progress (demandprogress.org) scores 76 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Government brands, in the 43rd percentile of 7757 Non-profit brands.
Demand Progress is a nonpartisan, nonprofit advocacy organization founded in 2010 and headquartered in Washington, D.C. It mobilizes grassroots citizen engagement to hold government accountable and counter corporate influence, focusing on issues such as technology policy, civil liberties, and economic justice. The organization positions itself as a voice for engaged citizens, activists, and policymakers seeking progressive political reform.
| Brand Name | Demand Progress |
|---|---|
| Domain | demandprogress.org |
| Industry | Non-profit, Government |
| Founded | 2010 |
| Headquarters | Washington, D.C. |
| Main Competitors | Public Citizen (85/100), Electronic Frontier Foundation (83/100), Common Cause (81/100), Free Press (88/100), Fight for the Future (78/100), ACLU (90/100) |
Moz Domain Authority 62/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #175,557 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "We amplify the voice of the people and wield it to hold government accountable and contest corporate power." (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Next.js, Vercel.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, GitHub; no detected presence on LinkedIn, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Demand Progress?", Claude could identify the brand as of September 2026. Demand Progress is a progressive advocacy nonprofit focused on civil liberties, government accountability, and internet freedom issues, founded in 2010 by Aaron Swartz and David Segal. It organizes grassroots campaigns and lobbying efforts on topics like net neutrality, surveilla Best known for Grassroots digital advocacy campaigns on internet freedom and civil liberties, notably tied to its co-founding by Aaron Swartz.
When asked "Best brands similar to Demand Progress?", Claude would recommend Demand Progress as of September 2026. It's a well-known player in the digital rights and government accountability advocacy space, often mentioned alongside groups like EFF and Public Citizen.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Demand Progress's main competitors in Non-profit: Public Citizen (85/100), Electronic Frontier Foundation (83/100), Common Cause (81/100), Free Press (88/100), Fight for the Future (78/100).
Sources: Brand Analyzer scan
Demand Progress has limited AI-search visibility, scoring 37/100 on Brand Analyzer's AI visibility composite (visibility 30, trust 37, recommendation 50). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Demand Progress official site
Demand Progress was founded in 2010. Demand Progress operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Demand Progress is headquartered in Washington, D.C.. Demand Progress operates in the Non-profit category.
Sources: Wikidata
Demand Progress scores 50/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Demand Progress official site
Demand Progress is a nonpartisan, nonprofit advocacy organization founded in 2010 and based in Washington, D.C. It works to amplify citizen voices in order to hold government accountable and counterbalance corporate power, focusing on areas such as technology policy, civil liberties, and economic justice.
Sources: Demand Progress official site
Demand Progress can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Demand Progress official site
Demand Progress conducts grassroots advocacy campaigns aimed at influencing government policy and corporate accountability. It mobilizes citizens, activists, and policymakers around issues including technology regulation, civil liberties, and economic justice, using nonpartisan organizing to counterbalance corporate influence in government decision-making.
Sources: Demand Progress official site
Demand Progress is known for its nonpartisan grassroots advocacy work that seeks to hold government institutions accountable and challenge concentrated corporate power, particularly in areas related to technology policy, civil liberties, and economic justice.
Sources: Demand Progress official site
Demand Progress's activities are aimed at engaged citizens, activists, and policymakers who are interested in government accountability, corporate power issues, and progressive political reform.
Sources: Demand Progress official site
Demand Progress scores 37/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Demand Progress has a weak AI-visibility profile at 37/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (50/100) and its weakest is visibility (30/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #175,557 (Tranco) and a Moz Domain Authority of 62/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Demand Progress from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Demand Progress: Debt Advice Foundation (76/100), Dalkey Archive Press (76/100), Dementia Adventure (76/100), Democracy 21 (76/100).
A step up - brands to learn from: Youth Ki Awaaz (81/100), Young Survival Coalition (81/100).
Category leader: Change.org (97/100).
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