depa Thailand Brand Score: 77/100 - Brand-Ready tier

Driving Thailand's Digital Economy

depa Thailand (depa.or.th) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Technology brands, SaaS brands, in the 66th percentile of 13619 Government brands.

AI Snapshot

depa Thailand (Digital Economy Promotion Agency) is a Thai government agency focused on promoting and supporting the development of Thailand's digital economy and industry. It provides funding, resources, and strategic initiatives aimed at accelerating digital transformation and innovation across sectors. depa serves as a bridge between government policy and private sector digital growth, targeting Thai businesses, startups, entrepreneurs, government agencies, and citizens seeking to leverage digital technology for economic development.

Key facts about depa Thailand

Brand Name	depa Thailand
Domain	depa.or.th
Industry	Government, Technology
Founded	1854
Headquarters	New Delhi
Parent Company / Owner	Ministry of Communications
Main Competitors	Malaysia Digital Economy Corporation (MDEC) (85/100), Infocomm Media Development Authority (IMDA) (86/100), National Innovation Agency Thailand (NIA) (71/100), Digital Government Development Agency (DGA) Thailand (56/100), Vietnam National Innovation Center (NIC) (65/100)

Evidence

Moz Domain Authority 42/100 vs category average 47 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.

Ranked #4,585,361 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.

depa Thailand has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.

The homepage meta description reads "To promote and support the development of Thailand's digital economy and industry." (No meta description) - this is the summary AI engines are most likely to quote.

Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.

AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.

Content is TH-only, limiting citation in English-language AI answers.

Detected tech stack: Nginx.

Social footprint: verified profiles on YouTube, Facebook, X (Twitter), Instagram, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.

0 Reddit mentions - community discussion signals real-world reputation to AI models.

Does AI know depa Thailand?

Live results from asking a general-purpose AI assistant about the brand, checked October 2026.

When asked "What is depa Thailand?", Claude could identify the brand as of October 2026. depa Thailand (Digital Economy Promotion Agency) is a Thai government agency under the Ministry of Digital Economy and Society that promotes the growth of the digital economy in Thailand, supporting digital startups, tech talent development, and digital infrastructure initiatives Best known for Promoting Thailand's digital economy through funding, incentives, and support programs for digital businesses and startups.

When asked "Best brands similar to depa Thailand?", Claude would recommend depa Thailand as of October 2026. It's the primary government body driving digital transformation in Thailand, so it would naturally come up when discussing government agencies focused on tech and digital economy development in Southeast Asia.

People Also Ask About depa Thailand

Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.

Who are depa Thailand's main competitors?

depa Thailand's main competitors in Government: Malaysia Digital Economy Corporation (MDEC) (85/100), Infocomm Media Development Authority (IMDA) (86/100), National Innovation Agency Thailand (NIA) (71/100), Digital Government Development Agency (DGA) Thailand (56/100), Vietnam National Innovation Center (NIC) (65/100).

Sources: Brand Analyzer scan

How visible is depa Thailand in AI search?

depa Thailand has moderate AI-search visibility, scoring 50/100 on Brand Analyzer's AI visibility composite (visibility 65, trust 19, recommendation 60). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.

Sources: depa Thailand official site

When was depa Thailand founded?

depa Thailand was founded in 1854. depa Thailand operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.

Sources: Wikidata

Where is depa Thailand headquartered?

depa Thailand is headquartered in New Delhi. depa Thailand operates in the Government category.

Sources: Wikidata

Does ChatGPT recommend depa Thailand?

depa Thailand scores 60/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.

Sources: depa Thailand official site

How can depa Thailand improve its AI discoverability?

depa Thailand can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.

Sources: depa Thailand official site

Who owns depa Thailand?

depa Thailand is owned by or part of Ministry of Communications. depa Thailand operates in the Government category.

Sources: Wikidata

Recommendations

• Improve meta descriptions for AI - Write clear, concise meta and Open Graph descriptions that answer 'what does this company do?' in 10-30 words. AI systems rely heavily on these to summarize your brand. (impact: high, effort: quick_win)
• Add structured data and Open Graph tags - Add JSON-LD structured data (Organization, FAQ schemas) and complete Open Graph tags (og:title, og:description, og:image, og:type). This helps AI systems and social platforms accurately represent your brand. (impact: high, effort: moderate)
• Add privacy policy and terms - Publish privacy policy and terms of service pages on your website. Free generators are available online. (impact: medium, effort: quick_win)
• Build a content ecosystem - Add a blog, documentation, or help center to your website. A rich content ecosystem signals brand maturity and authority. (impact: medium, effort: major)
• Build web authority and backlinks - Grow your domain's authority by earning backlinks from reputable sites, publishing valuable content, and engaging in industry communities. Higher domain authority improves both search rankings and brand perception. (impact: medium, effort: major)

AI visibility

depa Thailand scores 50/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.

depa Thailand has a limited AI-visibility profile at 50/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (65/100) and its weakest is trust (19/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #4,585,361 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify depa Thailand from memory (October 2026) - a sign these signals are paying off.

Visibility - 65/100

• Wikipedia presence - 40/40
• Wikidata entity - 25/25
• Web popularity (Tranco) - 0/20
• Reddit visibility - 0/15

Trust - 19/100

• Domain Authority - 15/30
• Backlink trust (spam score) - 0/10
• Schema.org structured data - 0/25
• Knowledge graph anchors (sameAs) - 0/15
• llms.txt convention - 0/10
• Reddit sentiment (heuristic) - 4/10

Recommendation likelihood - 60/100

• robots.txt AI bot permissions - 22/30
• Sitemap.xml presence - 10/10
• Help center / Docs hub - 8/15
• FAQ presence - 3/15
• Category-relative authority - 10/20
• Category leader signals - 7/10

Score breakdown - 7 dimensions

The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.

• Name Quality - 90/100
• Digital Presence - 96/100
• Visual Identity - 93/100
• Messaging Clarity - 100/100
• Trust Foundation - 73/100
• AI Discoverability - 34/100
• Brand Authority - 53/100

Peer brands

Ranked closest to depa Thailand: DENK (77/100), Denbighshire County Council (77/100), Department of Education (DepEd) (77/100), Destiny Rescue (77/100).

A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).

Category leader: ABC News (96/100).

Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.

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