Design that works
Designworks (designworks.co.nz) scores 70 out of 100 on Brand Analyzer, placing it in the Developing tier among Marketing & Advertising brands, Other brands, in the 24th percentile of 8489 Marketing & Advertising brands.
Designworks (designworks.co.nz) is a design practice that describes itself as being built on collaboration, respect and craft. It positions itself as a New Zealand-based agency serving major institutional and commercial clients such as airports, universities and corporations, offering strategic and creative design services. According to the provided facts, the company was founded in 1972, is headquartered in Thousand Oaks, and is owned by BMW, though these details appear inconsistent with its stated New Zealand market focus.
| Brand Name | Designworks |
|---|---|
| Domain | designworks.co.nz |
| Industry | Marketing & Advertising, Other |
| Founded | 1972 |
| Headquarters | Thousand Oaks |
| Parent Company / Owner | BMW |
| Main Competitors | Alt Group (67/100), Principals, Landor (88/100), Interbrand (83/100), Pentagram (84/100), Frog Design (89/100) |
Moz Domain Authority 32/100 vs category average 38 / leader 99 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Our design practice is built on a strong culture of collaboration, respect and craft. Backing ourselves and our clients to create design that works." (Meta description: 24 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare, Webflow.
Social footprint: verified profiles on Instagram, LinkedIn, X (Twitter), Facebook, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Designworks?", Claude could not identify the brand as of October 2026. I don't have specific knowledge of this Designworks (designworks.co.nz), likely because it's a smaller New Zealand-based design or branding agency without much presence in my training data.
When asked "Best brands similar to Designworks?", Claude would not surface Designworks as of October 2026. I don't have enough verified information about this specific company to confidently recommend it over other known marketing and design agencies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Designworks's main competitors in Marketing & Advertising: Alt Group (67/100), Landor (88/100), Interbrand (83/100), Pentagram (84/100), Frog Design (89/100).
Sources: Brand Analyzer scan
Designworks has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 23, trust 19, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Designworks official site
Designworks was founded in 1972. Designworks operates in the Marketing & Advertising category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Designworks is headquartered in Thousand Oaks. Designworks operates in the Marketing & Advertising category.
Sources: Wikidata
Designworks scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Marketing & Advertising options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Designworks official site
Designworks can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Designworks official site
Designworks is owned by or part of BMW. Designworks operates in the Marketing & Advertising category.
Sources: Wikidata
Designworks scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Designworks has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (19/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 32/100 and thin schema.org structured data. In a live check (October 2026), Claude could not identify Designworks from memory, confirming the gaps above.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Designworks: Depot Mayfield (70/100), Deutsche Presseakademie (depak) (70/100), destinationCRM (70/100), DigiAdv.com (70/100).
A step up - brands to learn from: Zocket (71/100), ZenX Academy (71/100).
Category leader: Accenture (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.