Altijd het laatste nieuws
De Telegraaf (dichtbij.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, in the 38th percentile of 37507 Media & Entertainment brands.
De Telegraaf is a Dutch newspaper founded in 1893 and headquartered in Amsterdam, owned by Mediahuis. It provides news coverage spanning national and international affairs, politics, sports, finance, entertainment, and lifestyle through its website telegraaf.nl. As one of the Netherlands' leading media outlets, it aims to keep readers informed with timely and reliable reporting across multiple formats, including text, video, and audio content.
| Brand Name | De Telegraaf |
|---|---|
| Domain | dichtbij.nl |
| Industry | Media & Entertainment |
| Founded | 1893 |
| Headquarters | Amsterdam |
| Parent Company / Owner | Mediahuis |
| Main Competitors | NU.nl (92/100), AD (Algemeen Dagblad) (74/100), de Volkskrant (72/100), NRC (89/100), Trouw (82/100), NOS (91/100), Het Parool (75/100), RTL Nieuws (83/100) |
Moz Domain Authority 55/100 vs category average 50 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #337,539 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Lees, kijk en luister direct voor het laatste nieuws uit binnen- en buitenland. En ook voor sport, financieel, VROUW, entertainment, lifestyle en meer. Altijd actueel: telegraaf.nl…" (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 2 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Detected tech stack: Next.js, Cloudflare.
Social footprint: verified profiles on X (Twitter), LinkedIn, Facebook, Instagram, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is De Telegraaf?", Claude could identify the brand as of November 2026. De Telegraaf is the largest daily newspaper in the Netherlands, known for its mix of national news, sports, and opinion content, and dichtbij.nl was a hyperlocal news platform it operated to cover community-level news across Dutch towns and regions. Best known for Being the Netherlands' best-selling national newspaper.
When asked "Best brands similar to De Telegraaf?", Claude would recommend De Telegraaf as of November 2026. De Telegraaf itself is a major, widely recognized Dutch media brand worth mentioning, though dichtbij.nl as a sub-brand is more niche and less relevant on its own.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
De Telegraaf's main competitors in Media & Entertainment: NU.nl (92/100), AD (Algemeen Dagblad) (74/100), de Volkskrant (72/100), NRC (89/100), Trouw (82/100).
Sources: Brand Analyzer scan
De Telegraaf offers news articles, video, and audio content covering domestic and international news, politics, sports, financial news, entertainment, and lifestyle topics, primarily accessible through its website telegraaf.nl.
Sources: De Telegraaf official site
De Telegraaf is a Dutch newspaper founded in 1893, headquartered in Amsterdam and owned by media group Mediahuis. It is one of the Netherlands' leading news media brands, operating both in print and online via telegraaf.nl.
Sources: De Telegraaf official site
De Telegraaf has limited AI-search visibility, scoring 32/100 on Brand Analyzer's AI visibility composite (visibility 22, trust 43, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: De Telegraaf official site
De Telegraaf was founded in 1893. De Telegraaf operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
De Telegraaf is headquartered in Amsterdam. De Telegraaf operates in the Media & Entertainment category.
Sources: Wikidata
De Telegraaf produces and distributes news content covering domestic and international events, politics, sports, finance, entertainment, and lifestyle topics. It delivers this content through multiple formats including text articles, video, and audio, accessible via its website telegraaf.nl.
Sources: De Telegraaf official site
De Telegraaf scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: De Telegraaf official site
De Telegraaf can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: De Telegraaf official site
De Telegraaf is known for being one of the largest and longest-running Dutch newspapers, providing broad coverage of national and international news, politics, sports, and entertainment since its founding in 1893.
Sources: De Telegraaf official site
De Telegraaf is owned by or part of Mediahuis. De Telegraaf operates in the Media & Entertainment category.
Sources: Wikidata
De Telegraaf is used by Dutch news consumers interested in staying informed about current events, politics, sports, finance, and entertainment.
Sources: De Telegraaf official site
De Telegraaf scores 32/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
De Telegraaf has a weak AI-visibility profile at 32/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (43/100) and its weakest is visibility (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #337,539 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify De Telegraaf from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to De Telegraaf: Dibsy (73/100), Diamond Jo (Boyd Gaming) (73/100), Dickies Arena (73/100), Diena (73/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.