Danske slægtsforskeres portal
DIS-Danmark (dis-danmark.dk) scores 66 out of 100 on Brand Analyzer, placing it in the Developing tier among Non-profit brands, Education brands, Other brands, in the 10th percentile of 8405 Non-profit brands.
DIS-Danmark is a Danish non-profit organization that operates a genealogy portal aggregating links to external historical and family history resources. It serves as a community-driven hub connecting Danish genealogists with archives and data sources relevant to family history research. The site does not host original records itself but curates and organizes access to third-party genealogical materials, aiming to simplify research for Danish family historians.
| Brand Name | DIS-Danmark |
|---|---|
| Domain | dis-danmark.dk |
| Industry | Non-profit, Education |
| Main Competitors | MyHeritage (87/100), Ancestry (85/100), FamilySearch (78/100), Geni (90/100), Danish National Archives (Rigsarkivet/Arkivalieronline) (80/100) |
Moz Domain Authority 38/100 vs category average 51 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #898,990 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "dis-danmark.dk" (Meta description too short (1 words). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is DIS-Danmark?", Claude could identify the brand as of September 2026. DIS-Danmark (Databehandling I Slægtsforskning) is a Danish non-profit association for genealogy enthusiasts that promotes the use of computers and digital tools in family history research. It offers members resources, courses, forums, and volunteer-driven databases to help with D Best known for Being Denmark's main genealogy society focused on using IT and digital archives for family history research.
When asked "Best brands similar to DIS-Danmark?", Claude would recommend DIS-Danmark as of September 2026. It's the go-to organization for anyone doing Danish genealogy research, so it would naturally come up alongside other national genealogical societies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
DIS-Danmark's main competitors in Non-profit: MyHeritage (87/100), Ancestry (85/100), FamilySearch (78/100), Geni (90/100), Danish National Archives (Rigsarkivet/Arkivalieronline) (80/100).
Sources: Brand Analyzer scan
DIS-Danmark has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 22, recommendation 30). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: DIS-Danmark official site
DIS-Danmark scores 30/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority.
Sources: DIS-Danmark official site
DIS-Danmark can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: DIS-Danmark official site
DIS-Danmark is a Danish non-profit organization that runs a genealogical portal, providing Danish researchers with a centralized point of access to external historical and family history resources. It falls under the categories of non-profit, education, and community organizations.
Sources: DIS-Danmark official site
DIS-Danmark aggregates and links to external genealogical materials such as archives and historical records, organizing them so that Danish researchers can find relevant resources more easily in one place rather than searching multiple external sites individually.
Sources: DIS-Danmark official site
DIS-Danmark is used by Danish genealogists and family history researchers who are seeking centralized access to external genealogical records, archives, and other resources relevant to tracing Danish ancestry.
Sources: DIS-Danmark official site
DIS-Danmark scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
DIS-Danmark has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (30/100) and its weakest is trust (22/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #898,990 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 38/100 and thin schema.org structured data. In a live check, Claude could already identify DIS-Danmark from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to DIS-Danmark: Diocese of Trenton (66/100), DataCite (66/100), Drive, Chip & Putt (66/100), Drug Free Collier (66/100).
A step up - brands to learn from: Zorgnet-Icuro (71/100), ZDH (Zentralverband des Deutschen Handwerks) (71/100).
Category leader: Change.org (97/100).
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