The power of sport, inclusive for all
Move United (disabledsportsusa.org) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Non-profit brands, Sports & Fitness brands, in the 70th percentile of 12183 Non-profit brands.
Move United, established in 1956 and based at disabledsportsusa.org, is a national nonprofit organization dedicated to adaptive sports. It operates as the leading community adaptive sports network in the United States, comprising 257 member organizations across 45 states. The organization's mission is to ensure that people of all abilities experience the benefits of sport and are included in their communities, serving individuals with disabilities, volunteers, donors, and partner organizations nationwide.
| Brand Name | Move United |
|---|---|
| Domain | disabledsportsusa.org |
| Industry | Non-profit, Sports & Fitness |
| Founded | 1956 |
| Main Competitors | Special Olympics (90/100), Challenged Athletes Foundation (83/100), BlazeSports America (79/100), Adaptive Sports Foundation (74/100), National Sports Center for the Disabled (74/100), Wounded Warrior Project (86/100) |
Moz Domain Authority 49/100 vs category average 50 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #1,953,558 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
Move United has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Established in 1956, Move United uses the power of sports to push what" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, WordPress.
Social footprint: verified profiles on Instagram, X (Twitter), YouTube; no detected presence on Facebook, LinkedIn, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Move United?", Claude could identify the brand as of October 2026. Move United is a nonprofit organization, formerly known as Disabled Sports USA, that provides adaptive sports and recreation opportunities for people with physical and visual disabilities across the United States through a network of member organizations. Best known for Being a national network supporting adaptive sports programs like skiing, cycling, and wheelchair basketball for people with disabilities.
When asked "Best brands similar to Move United?", Claude would recommend Move United as of October 2026. It's one of the most established and recognized organizations in the adaptive sports space, so it would naturally come up when discussing nonprofits that support athletes with disabilities.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Move United's main competitors in Non-profit: Special Olympics (90/100), Challenged Athletes Foundation (83/100), BlazeSports America (79/100), Adaptive Sports Foundation (74/100), National Sports Center for the Disabled (74/100).
Sources: Brand Analyzer scan
Move United is a national nonprofit organization, established in 1956, that serves as the leading community adaptive sports network in the United States. It unites 257 member organizations across 45 states to provide adaptive athletic opportunities to people of all abilities.
Sources: Move United official site
Move United has limited AI-search visibility, scoring 45/100 on Brand Analyzer's AI visibility composite (visibility 40, trust 58, recommendation 38). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Move United official site
Move United provides a nationwide network of community adaptive sports organizations, making athletic opportunities accessible to people with disabilities. It supports member organizations in 45 states, connecting individuals with disabilities to local adaptive sports programs and resources, and works with volunteers, donors, and community partners to expand access to inclusive athletics.
Sources: Move United official site
Move United scores 38/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Move United official site
Move United offers access to a nationwide network of adaptive sports programs through its 257 member organizations across 45 states. These programs provide athletic opportunities for individuals with disabilities, supported by volunteer and donor engagement, with the overarching goal of fostering community inclusion through sport.
Sources: Move United official site
Move United can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Move United official site
Move United is known for being the national leader in community adaptive sports, with a network of 257 member organizations spanning 45 states. It is recognized for its long history, dating back to 1956, of using sport to promote inclusion and opportunity for people with disabilities.
Sources: Move United official site
Move United serves individuals with disabilities seeking adaptive sports opportunities, as well as volunteers, donors, and community organizations that support inclusive athletics. Its network connects these groups through member organizations located across 45 states.
Sources: Move United official site
Move United scores 45/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Move United has a limited AI-visibility profile at 45/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is trust (58/100) and its weakest is recommendation likelihood (38/100). It benefits from a recognised Wikipedia company entity, a global traffic rank of #1,953,558 (Tranco) and a Moz Domain Authority of 49/100. The main gaps holding it back: no strong Wikidata entry and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Move United from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Move United: Disability Rights Texas (80/100), Digital Content Next (DCN) (80/100), DKMS (80/100), DKMS UK (80/100).
A step up - brands to learn from: Youth Villages (81/100), Youth Ki Awaaz (81/100).
Category leader: Change.org (97/100).
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