The world's premier trading card game
Magic: The Gathering (wizards.com) scores 80 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, E-commerce brands, in the 68th percentile of 26202 Media & Entertainment brands.
Magic: The Gathering is a trading card game, both physical and digital, that combines strategic gameplay with fantasy storytelling. It is supported by official sets, expansions, and competitive events, and offers platforms like MTG Arena for digital play. As the original trading card game, Magic: The Gathering has built a global community of collectors, casual players, and competitive gamers. The wizards.com site serves as the official source for news, product releases, and event information related to the game.
| Brand Name | Magic: The Gathering |
|---|---|
| Domain | wizards.com |
| Industry | Media & Entertainment, E-commerce |
| Parent Company / Owner | Wizards of the Coast |
| Main Competitors | Pokémon Trading Card Game (91/100), Yu-Gi-Oh! (72/100), Hearthstone (64/100), Flesh and Blood (76/100), KeyForge (68/100), Legend of the Five Rings (79/100) |
Moz Domain Authority 85/100 vs category average 52 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "The official source for news and information on Magic: The Gathering, the world" (Meta description: 13 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, og:title, og:description, og:image, og:type, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Vue.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram, YouTube, GitHub; no detected presence on LinkedIn - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is Wizards of the Coast?", Claude could identify the brand as of August 2026. Wizards of the Coast is an American game publisher, a subsidiary of Hasbro, best known for creating and publishing Magic: The Gathering and Dungeons & Dragons. Best known for Publishing Magic: The Gathering and Dungeons & Dragons.
When asked "Best brands similar to Wizards of the Coast?", Claude would recommend Magic: The Gathering as of August 2026. It's one of the dominant names in tabletop gaming and trading card games, so it would naturally come up alongside brands like Hasbro, Games Workshop, or Paizo.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Magic: The Gathering's main competitors in Media & Entertainment: Pokémon Trading Card Game (91/100), Yu-Gi-Oh! (72/100), Hearthstone (64/100), Flesh and Blood (76/100), KeyForge (68/100).
Sources: Brand Analyzer scan
Magic: The Gathering has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 70, recommendation 73). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Magic: The Gathering official site
Magic: The Gathering scores 73/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Magic: The Gathering official site
Magic: The Gathering offers trading card sets and expansions, organized competitive and casual play events, and digital gameplay through MTG Arena.
Sources: Magic: The Gathering official site
Magic: The Gathering is a trading card game that combines strategic gameplay with fantasy storytelling. It is considered the original trading card game, offering both physical card sets and digital platforms such as MTG Arena. Wizards.com serves as the official source for news, sets, and event information about the game.
Sources: Magic: The Gathering official site
Magic: The Gathering can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Magic: The Gathering official site
Magic: The Gathering is used by tabletop and digital card game enthusiasts, collectors, and competitive players of all ages who enjoy strategic gameplay and fantasy storytelling.
Sources: Magic: The Gathering official site
Magic: The Gathering is known for being the original trading card game, offering deep strategic gameplay, collectible cards, and an expansive fantasy storyline across physical and digital formats.
Sources: Magic: The Gathering official site
Magic: The Gathering is popular due to its deep strategic gameplay, constant release of new sets and expansions, rich fantasy storytelling, and the ability to play both physically and digitally through platforms like MTG Arena.
Sources: Magic: The Gathering official site
Magic: The Gathering scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Magic: The Gathering has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (73/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a Moz Domain Authority of 85/100 and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Magic: The Gathering from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
80 in October 2026, down from 94 in August 2026.
Ranked closest to Magic: The Gathering: Within (80/100), Wine Spectator (80/100), Warner Music Group (80/100), Women Make Movies (80/100).
A step up - brands to learn from: Zoom (81/100), Zeno Group (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.