Inspiring readers through publishing
小学館 (Shogakukan) (shogakukan.co.jp) scores 74 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Media & Entertainment brands, Education brands, in the 39th percentile of 29425 Media & Entertainment brands.
Shogakukan is a Japanese publishing company founded in 1922 and headquartered in Hitotsubashi. It produces manga, magazines, and books, and has expanded into digital and multimedia content. Known as one of Japan's leading publishers, Shogakukan offers a diverse portfolio of publications for readers of all ages in Japan and abroad, alongside corporate information, recruitment details, and business partnership resources on its official site.
| Brand Name | 小学館 (Shogakukan) |
|---|---|
| Domain | shogakukan.co.jp |
| Industry | Media & Entertainment, Education |
| Founded | 1922 |
| Headquarters | Hitotsubashi |
| Main Competitors | Kodansha (71/100), Shueisha (67/100), Kadokawa (74/100), Hakusensha, Futabasha (60/100), Akita Shoten (60/100) |
Moz Domain Authority 83/100 vs category average 51 / leader 100 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #32,295 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
小学館 (Shogakukan) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "小学館公式サイト総合トップページ。小学館の会社情報、新刊案内、小学館が運営しているウェブコンテンツ、サービス、その他事業の詳しい内容、採用情報などを掲載。コミック・雑誌・書籍の検索もできます。" (Meta description too short (1 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, Twitter cards. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is JA-only, limiting citation in English-language AI answers.
Detected tech stack: Nginx.
Social footprint: verified profiles on X (Twitter), Instagram, GitHub; no detected presence on LinkedIn, Facebook, YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is 小学館 (Shogakukan)?", Claude could identify the brand as of August 2026. Shogakukan is a major Japanese publishing company founded in 1922, known for manga magazines, children's educational books, and general publishing including novels and dictionaries. Best known for Publishing iconic manga like Doraemon and Detective Conan, and running Weekly Shonen Sunday magazine.
When asked "Best brands similar to 小学館 (Shogakukan)?", Claude would recommend 小学館 (Shogakukan) as of August 2026. It's one of Japan's top three manga and general publishers alongside Shueisha and Kodansha, so it naturally comes up in discussions of major Japanese media companies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
小学館 (Shogakukan)'s main competitors in Media & Entertainment: Kodansha (71/100), Shueisha (67/100), Kadokawa (74/100), Futabasha (60/100), Akita Shoten (60/100).
Sources: Brand Analyzer scan
小学館 (Shogakukan) has moderate AI-search visibility, scoring 59/100 on Brand Analyzer's AI visibility composite (visibility 75, trust 41, recommendation 52). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: 小学館 (Shogakukan) official site
小学館 (Shogakukan) was founded in 1922. 小学館 (Shogakukan) operates in the Media & Entertainment category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
小学館 (Shogakukan) is headquartered in Hitotsubashi. 小学館 (Shogakukan) operates in the Media & Entertainment category.
Sources: Wikidata
小学館 (Shogakukan) scores 52/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Media & Entertainment options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: 小学館 (Shogakukan) official site
Shogakukan offers comics (manga), magazines, and books, along with web content, digital publishing services, and other multimedia ventures. Its official site also provides company information, new release announcements, and a search function for its comic, magazine, and book catalog.
Sources: 小学館 (Shogakukan) official site
Shogakukan is a Japanese publishing company founded in 1922 and headquartered in Hitotsubashi. It is one of Japan's leading publishers, producing manga, magazines, and books, and it has expanded into digital and multimedia content.
Sources: 小学館 (Shogakukan) official site
小学館 (Shogakukan) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: 小学館 (Shogakukan) official site
Shogakukan creates and publishes manga, magazines, and books, and delivers related digital content through its website and multimedia platforms. The company also provides corporate and recruitment information and manages searchable databases of its comic, magazine, and book titles.
Sources: 小学館 (Shogakukan) official site
Shogakukan is known for being one of Japan's premier publishing houses, offering a diverse portfolio of comics, magazines, and books backed by decades of trusted content creation and multimedia expansion.
Sources: 小学館 (Shogakukan) official site
Shogakukan's content is used by readers of all ages in Japan and abroad who are interested in manga, magazines, books, and digital publishing. The company's site also serves job seekers and potential business partners.
Sources: 小学館 (Shogakukan) official site
小学館 (Shogakukan) scores 59/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
小学館 (Shogakukan) has a limited AI-visibility profile at 59/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (75/100) and its weakest is trust (41/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #32,295 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify 小学館 (Shogakukan) from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to 小学館 (Shogakukan): Shifter (74/100), Sharp Display Solutions Europe (74/100), Short Run Press (74/100), Showsight (74/100).
A step up - brands to learn from: Zoom (81/100), Znews (81/100).
Category leader: Change.org (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.