Designer essentials for little ones
Done by Deer (donebydeer.com) scores 82 out of 100 on Brand Analyzer, placing it in the Strong Brand tier among E-commerce brands, Fashion & Apparel brands, Other brands, in the 72nd percentile of 12824 E-commerce brands.
Done by Deer is a Scandinavian brand, founded in 2018, that designs everyday products for babies and young children. Built around its Deer Friends character universe, the brand offers stylish, functional items combining playful design with practicality. It targets parents and caregivers seeking high-quality essentials for infants and toddlers, and sells its products online through its e-commerce platform.
| Brand Name | Done by Deer |
|---|---|
| Domain | donebydeer.com |
| Industry | E-commerce, Fashion & Apparel |
| Founded | 2018 |
| Main Competitors | Liewood (81/100), Elodie Details, OYOY Living Design (80/100), Konges Sløjd, Jellycat (86/100), Skip Hop (67/100), Sebra (84/100) |
Moz Domain Authority 33/100 vs category average 44 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #870,066 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Done by Deer designer hverdagsting til babyer og småbørn. Udforsk vores Deer friends og shop hele kollektionen online her." (Meta description: 19 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:description, og:image, og:type, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Detected tech stack: Cloudflare, Shopify, Vue.
Social footprint: verified profiles on Instagram, YouTube, LinkedIn, X (Twitter); no detected presence on Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is Done by Deer?", Claude could identify the brand as of September 2026. Done by Deer is a Danish design brand that makes baby and toddler products such as feeding accessories, toys, and nursery decor, often featuring their signature deer character 'Ray' in Scandinavian-style designs. Best known for Scandinavian-designed baby feeding sets and toys featuring the deer character Ray.
When asked "Best brands similar to Done by Deer?", Claude would recommend Done by Deer as of September 2026. It's a recognizable Scandinavian baby brand known for stylish, functional designs, so it would fit naturally in a list of similar Nordic baby product brands.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Done by Deer's main competitors in E-commerce: Liewood (81/100), OYOY Living Design (80/100), Jellycat (86/100), Skip Hop (67/100), Sebra (84/100).
Sources: Brand Analyzer scan
Done by Deer has limited AI-search visibility, scoring 46/100 on Brand Analyzer's AI visibility composite (visibility 26, trust 58, recommendation 66). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Done by Deer official site
Done by Deer was founded in 2018. Done by Deer operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Done by Deer scores 66/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Done by Deer official site
Done by Deer can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Done by Deer official site
Done by Deer is a Scandinavian designer brand, founded in 2018, that creates everyday products for babies and young children. It is built around a signature cast of characters called 'Deer Friends,' which appear across its product range. The brand is positioned as a premium baby and toddler lifestyle label combining Scandinavian design aesthetics with playful, character-driven products.
Sources: Done by Deer official site
Done by Deer scores 46/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Done by Deer has a limited AI-visibility profile at 46/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (66/100) and its weakest is visibility (26/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #870,066 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data and a low Moz Domain Authority of 33/100. In a live check, Claude could already identify Done by Deer from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Done by Deer: Domino (82/100), DNForum.com (82/100), Donsje (82/100), DOUGLAS (82/100).
A step up - brands to learn from: Zoom (91/100), Zappos (91/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.