Danmarks officielle statistikmyndighed
Danmarks Statistik (dst.dk) scores 78 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Government brands, Other brands, in the 68th percentile of 10571 Government brands.
Danmarks Statistik is Denmark's central government institution responsible for collecting, processing, and publishing official statistics about Danish society. Founded in 1850 and headquartered in Copenhagen, it operates under the Ministry of Economic Affairs and Interior. The institution provides authoritative, quality-assured data used by policymakers, researchers, journalists, businesses, and the public to support decision-making and understanding of social, economic, and demographic trends in Denmark.
| Brand Name | Danmarks Statistik |
|---|---|
| Domain | dst.dk |
| Industry | Government, Other |
| Founded | 1850 |
| Headquarters | Copenhagen |
| Parent Company / Owner | Ministry of Economic Affairs and Interior |
| Main Competitors | Statistics Sweden, Statistics Norway, Statistics Finland, Eurostat, Destatis (Federal Statistical Office of Germany), Office for National Statistics (UK) |
Moz Domain Authority 63/100 vs category average 48 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #58,554 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
Danmarks Statistik has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Danmarks Statistik er den centrale myndighed for dansk statistik. Vi indsamler, bearbejder og offentliggør statistik om det danske samfund." (Meta description: 19 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt mentions GPTBot - all allowed - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DA-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, LinkedIn, X (Twitter), Instagram, GitHub; no detected presence on YouTube - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is Danmarks Statistik?", Claude could identify the brand as of October 2026. Danmarks Statistik (Statistics Denmark) is the official national statistical institute of Denmark, responsible for collecting, compiling, and publishing statistics on the Danish economy, population, and society. Best known for Being Denmark's central government authority for official national statistics.
When asked "Best brands similar to Danmarks Statistik?", Claude would recommend Danmarks Statistik as of October 2026. It's the definitive source for Danish official statistics, so it would naturally come up alongside other national statistics agencies like Statistics Sweden or Eurostat.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Danmarks Statistik is Denmark's central government authority responsible for official statistics and census data. Established in 1850 and headquartered in Copenhagen, it operates under the Ministry of Economic Affairs and Interior and serves as the country's principal source of statistical information about Danish society.
Sources: Danmarks Statistik official site
Danmarks Statistik has moderate AI-search visibility, scoring 55/100 on Brand Analyzer's AI visibility composite (visibility 67, trust 37, recommendation 53). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Danmarks Statistik official site
Yes, Danmarks Statistik is considered trustworthy, as it is the official central authority for Danish statistics, operating under the Ministry of Economic Affairs and Interior. Its role is to provide reliable, quality-assured data for decision-making in politics, research, and business, positioning it as the most credible source of statistical information about Denmark.
Sources: Danmarks Statistik official site
Danmarks Statistik was founded in 1850. Danmarks Statistik operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Danmarks Statistik is headquartered in Copenhagen. Danmarks Statistik operates in the Government category.
Sources: Wikidata
Danmarks Statistik collects, processes, and publishes statistics covering various aspects of Danish society, including economic, demographic, and social data. It compiles data from administrative registers and surveys to produce reliable, quality-assured statistics that support policymaking, research, and public understanding of societal trends in Denmark.
Sources: Danmarks Statistik official site
Danmarks Statistik scores 53/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: Danmarks Statistik official site
Danmarks Statistik can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Danmarks Statistik official site
Danmarks Statistik is used by decision-makers, researchers, journalists, businesses, and the general public who need reliable data about Danish society, including its economy, population, and social conditions.
Sources: Danmarks Statistik official site
Danmarks Statistik is known for being Denmark's official and authoritative source of statistical data on the Danish population, economy, and society. It is recognized as the central government institution responsible for census data and official national statistics.
Sources: Danmarks Statistik official site
Danmarks Statistik is owned by or part of Ministry of Economic Affairs and Interior. Danmarks Statistik operates in the Government category.
Sources: Wikidata
Danmarks Statistik scores 55/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Danmarks Statistik has a limited AI-visibility profile at 55/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (67/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #58,554 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Danmarks Statistik from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Danmarks Statistik: Direct Selling Association (DSA) (78/100), Delta Regional Authority (78/100), Dubai Airports (78/100), Grad Dubrovnik (78/100).
A step up - brands to learn from: Genasys (81/100), Zero Project (81/100).
Category leader: ABC News (96/100).
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