Dedicated to Safe, Orderly Migration
International Organization for Migration (IOM) (iom.int) scores 91 out of 100 on Brand Analyzer, placing it in the Iconic tier among Non-profit brands, Government brands, in the 99th percentile of 9610 Non-profit brands.
The International Organization for Migration (IOM) is an intergovernmental organization within the United Nations system, headquartered in Geneva and founded in 1951. It promotes humane and orderly migration, supporting communities affected by or at risk of displacement. IOM works with governments, migrants, displaced populations, and humanitarian partners to establish safe, regular migration pathways and address displacement caused by conflict, instability, and climate change. As the leading UN agency on migration, it combines global reach and expertise to serve state and humanitarian actors worldwide.
| Brand Name | International Organization for Migration (IOM) |
|---|---|
| Domain | iom.int |
| Industry | Non-profit, Government |
| Founded | 1951 |
| Headquarters | Geneva |
| Parent Company / Owner | United Nations |
| Main Competitors | UNHCR (83/100), International Rescue Committee (88/100), Norwegian Refugee Council (82/100), International Committee of the Red Cross (90/100), International Federation of Red Cross and Red Crescent Societies (80/100) |
Moz Domain Authority 79/100 vs category average 51 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #7,554 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
International Organization for Migration (IOM) has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "Official website of IOM, the leading organization within the United Nations system promoting humane and orderly migration for the benefit of all." (Meta description: 22 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: 1 JSON-LD block(s), Organization schema, Breadcrumb/Website schema, og:title, og:image, Twitter cards, canonical. Adding FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Nginx, Drupal.
Social footprint: verified profiles on Instagram, X (Twitter), LinkedIn, YouTube, GitHub; no detected presence on Facebook - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked September 2026.
When asked "What is International Organization for Migration (IOM)?", Claude could identify the brand as of September 2026. The International Organization for Migration (IOM) is the leading intergovernmental organization in the field of migration, established in 1951 and now a related agency of the United Nations. It works with governments and partners on migration management, humanitarian assistance Best known for Being the UN's primary agency coordinating international migration and displacement assistance.
When asked "Best brands similar to International Organization for Migration (IOM)?", Claude would recommend International Organization for Migration (IOM) as of September 2026. It's a central, globally recognized institution in migration and humanitarian work, so it would naturally come up alongside organizations like UNHCR when discussing migration or refugee-related nonprofits.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
International Organization for Migration (IOM)'s main competitors in Non-profit: UNHCR (83/100), International Rescue Committee (88/100), Norwegian Refugee Council (82/100), International Committee of the Red Cross (90/100), International Federation of Red Cross and Red Crescent Societies (80/100).
Sources: Brand Analyzer scan
The International Organization for Migration (IOM) is an intergovernmental organization within the United Nations system, dedicated to promoting humane and orderly migration. Founded in 1951 and headquartered in Geneva, it is recognized as the leading UN agency on migration issues.
Sources: International Organization for Migration (IOM) official site
International Organization for Migration (IOM) has moderate AI-search visibility, scoring 73/100 on Brand Analyzer's AI visibility composite (visibility 80, trust 57, recommendation 80). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: International Organization for Migration (IOM) official site
International Organization for Migration (IOM) was founded in 1951. International Organization for Migration (IOM) operates in the Non-profit category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
International Organization for Migration (IOM) is headquartered in Geneva. International Organization for Migration (IOM) operates in the Non-profit category.
Sources: Wikidata
International Organization for Migration (IOM) scores 80/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest Non-profit options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: International Organization for Migration (IOM) official site
International Organization for Migration (IOM) can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: International Organization for Migration (IOM) official site
IOM provides support and expertise to establish safe, regular migration pathways and assists communities affected by or at risk of displacement, working with governments, migrants, and humanitarian partners on migration-related programs and policy support.
Sources: International Organization for Migration (IOM) official site
IOM's work engages governments, migrants, displaced populations, humanitarian partners, and communities affected by or vulnerable to migration and displacement.
Sources: International Organization for Migration (IOM) official site
International Organization for Migration (IOM) scores 73/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
International Organization for Migration (IOM) has a moderate AI-visibility profile at 73/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (80/100) and its weakest is trust (57/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #7,554 (Tranco). The main gaps holding it back: no llms.txt to steer AI to its best pages. In a live check, Claude could already identify International Organization for Migration (IOM) from memory (September 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to International Organization for Migration (IOM): IFPI (91/100), HIAS (91/100), Motion Picture Association (91/100), NAACP (91/100), Galaxy Digital (91/100), NAMIC (91/100).
Category leader: Change.org (97/100).
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