Verbindende factor in voortgezet onderwijs
Dunamare (dunamare.nl) scores 73 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among Education brands, Non-profit brands, in the 44th percentile of 31261 Education brands.
Dunamare is a non-profit education organisation based in Haarlem, the Netherlands, that connects 22 secondary schools across the Haarlem, Velsen and Haarlemmermeer regions. It facilitates the sharing of knowledge and expertise among these schools to support the growth of both students and staff. Dunamare's mission is to give every student an equal opportunity to reach their full potential in a strong, healthy school environment. It serves students, parents and education professionals within the Dutch voortgezet onderwijs (secondary education) system.
| Brand Name | Dunamare |
|---|---|
| Domain | dunamare.nl |
| Industry | Education, Non-profit |
| Headquarters | Haarlem |
| Main Competitors | Ons Middelbaar Onderwijs (73/100), Stichting Carmelcollege (75/100), Lucas Onderwijs (72/100), LMC Voortgezet Onderwijs (78/100), Stichting Openbaar Voortgezet Onderwijs Amsterdam Noord |
Moz Domain Authority 34/100 vs category average 46 / leader 98 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #3,640,444 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Welkom bij Dunamare, de onderwijsgroep die de verbindende factor is tussen 22 scholen voor voortgezet onderwijs in de regio Haarlem, Velsen en Haarlemmermeer (met een uitstapje naa" (Meta description: 27 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is NL-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on LinkedIn, YouTube, Instagram, X (Twitter), Facebook, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Dunamare?", Claude could identify the brand as of November 2026. Dunamare Onderwijsgroep is a Dutch foundation based in Haarlem that oversees a large group of secondary schools in the Kennemerland and surrounding regions of the Netherlands. Best known for Being one of the largest secondary education school groups in the Haarlem region of the Netherlands.
When asked "Best brands similar to Dunamare?", Claude would not surface Dunamare as of November 2026. It's a regional Dutch school administrator rather than a brand with broader recognition, so it wouldn't come up in a general best-of comparison outside that local context.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Dunamare's main competitors in Education: Ons Middelbaar Onderwijs (73/100), Stichting Carmelcollege (75/100), Lucas Onderwijs (72/100), LMC Voortgezet Onderwijs (78/100).
Sources: Brand Analyzer scan
Dunamare has limited AI-search visibility, scoring 26/100 on Brand Analyzer's AI visibility composite (visibility 21, trust 22, recommendation 40). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Dunamare official site
Dunamare is headquartered in Haarlem. Dunamare operates in the Education category.
Sources: Wikidata
Dunamare scores 40/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Education options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Dunamare official site
Dunamare is a non-profit organisation for secondary education in North Holland, the Netherlands. It acts as the connecting body between 22 schools for voortgezet onderwijs (secondary education) located in the Haarlem, Velsen and Haarlemmermeer regions. Headquartered in Haarlem, Dunamare does not run its own curriculum but serves as an overarching education group that links its member schools together, enabling them to share knowledge, expertise and resources.
Sources: Dunamare official site
Dunamare can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Dunamare official site
Dunamare connects 22 (also described as 24) secondary schools in the Haarlem, Velsen and Haarlemmermeer regions, sharing knowledge and expertise between them. This collaboration is intended to help both students and staff grow, and to improve the quality of education and personal development across the affiliated schools. Rather than delivering education directly, Dunamare functions as an umbrella organisation coordinating and supporting its member schools.
Sources: Dunamare official site
Dunamare's network serves students, parents and education professionals involved in secondary education (voortgezet onderwijs) in the Haarlem, Velsen and Haarlemmermeer regions of North Holland, the Netherlands.
Sources: Dunamare official site
Dunamare scores 26/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Dunamare has a weak AI-visibility profile at 26/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (40/100) and its weakest is visibility (21/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #3,640,444 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 34/100 and thin schema.org structured data. In a live check, Claude could already identify Dunamare from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Dunamare: Duchesne Academy (73/100), Dublin Unified School District (73/100), Durham University International Study Centre (73/100), Episcopal Diocese of West Texas (73/100).
A step up - brands to learn from: Zymo Research (81/100), Zutobi (81/100).
Category leader: Canva (97/100).
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