Keeping Durham's communities safe
Durham Constabulary (durham.police.uk) scores 54 out of 100 on Brand Analyzer, placing it in the Early Stage tier among Government brands, in the 5th percentile of 18774 Government brands.
Durham Constabulary is the regional police force responsible for law enforcement in County Durham and Darlington, England. Established in 1839, it provides local policing services aimed at protecting the public and upholding the law. The force emphasizes transparency and community engagement, offering residents, businesses, and visitors access to area-specific safety information and support. As a government body, it operates within the broader framework of UK policing and public safety services.
| Brand Name | Durham Constabulary |
|---|---|
| Domain | durham.police.uk |
| Industry | Government |
| Founded | 1839 |
| Main Competitors | Northumbria Police (38/100), Cleveland Police (60/100), North Yorkshire Police (49/100), West Yorkshire Police (68/100), Cumbria Constabulary (50/100) |
Moz Domain Authority 55/100 vs category average 46 / leader 97 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #1,308,960 on the Tranco list of most-visited sites - modest traffic makes the brand easy for AI models to overlook.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Current timestamp: 26/10/2026 03:49:49" (Meta description too short (4 words). OG description present but brief) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Detected tech stack: Cloudflare.
Social footprint: verified profiles on X (Twitter), Facebook, Instagram; no detected presence on LinkedIn, YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked November 2026.
When asked "What is Durham Constabulary?", Claude could identify the brand as of November 2026. Durham Constabulary is the territorial police force responsible for law enforcement in County Durham and Darlington in North East England. Best known for Being rated the best police force in England and Wales by HM Inspectorate of Constabulary for several years running.
When asked "Best brands similar to Durham Constabulary?", Claude would recommend Durham Constabulary as of November 2026. It's a genuinely notable UK police force often cited as a top performer in inspections, so it would come up in discussions of well-regarded regional constabularies.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Durham Constabulary's main competitors in Government: Northumbria Police (38/100), Cleveland Police (60/100), North Yorkshire Police (49/100), West Yorkshire Police (68/100), Cumbria Constabulary (50/100).
Sources: Brand Analyzer scan
Durham Constabulary has low AI-search visibility, scoring 24/100 on Brand Analyzer's AI visibility composite (visibility 15, trust 26, recommendation 37). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: Durham Constabulary official site
Durham Constabulary was founded in 1839. Durham Constabulary operates in the Government category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
Durham Constabulary scores 37/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Sources: Durham Constabulary official site
Durham Constabulary is a regional police force in England responsible for law enforcement and public safety in County Durham and Darlington. Founded in 1839, it is a government body operating under the UK policing system, providing local policing services to residents, businesses, and visitors in its jurisdiction.
Sources: Durham Constabulary official site
Durham Constabulary can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: Durham Constabulary official site
Durham Constabulary offers local policing services, including crime prevention, law enforcement, and public safety support for County Durham and Darlington. It provides residents and businesses with area-specific safety information and community engagement initiatives aimed at fostering trust and transparency between the police and the public.
Sources: Durham Constabulary official site
Durham Constabulary protects the public and upholds the law across County Durham and Darlington. It provides local policing services, including responding to crime and emergencies, maintaining public order, and offering area-specific safety information. The force also engages with communities to build trust and transparency, sharing local updates and resources for residents and businesses.
Sources: Durham Constabulary official site
Durham Constabulary serves residents, businesses, and visitors within County Durham and Darlington who require police services, safety information, or community support. This includes individuals reporting crimes, seeking local safety updates, or engaging with community policing initiatives within the force's jurisdiction.
Sources: Durham Constabulary official site
Durham Constabulary scores 24/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Durham Constabulary has a weak AI-visibility profile at 24/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (37/100) and its weakest is visibility (15/100). It benefits from a Wikidata knowledge-graph entry, a global traffic rank of #1,308,960 (Tranco) and a Moz Domain Authority of 55/100. The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify Durham Constabulary from memory (November 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Durham Constabulary: Dumfries and Galloway Council (54/100), Diputación Provincial de Teruel (54/100), Ayuntamiento de Elda (54/100), EmPULIA (54/100).
A step up - brands to learn from: Zavod za socijalno osiguranje (56/100), ZDK Gesellschaft Demokratische Kultur gGmbH (56/100).
Category leader: ABC News (96/100).
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