Vaš oslonac za socijalnu sigurnost
Zavod za socijalno osiguranje (zso.gov.rs) scores 56 out of 100 on Brand Analyzer, placing it in the Developing tier among Government brands, Healthcare brands, Finance brands, in the 5th percentile of 12434 Government brands.
Zavod za socijalno osiguranje je državna institucija Republike Srbije koja obezbeđuje pristup propisima, pravima i informacijama iz oblasti socijalnog osiguranja, uključujući penzijsko, zdravstveno osiguranje i osiguranje za slučaj nezaposlenosti. Funkcioniše kao organ za vezu za međunarodne ugovore o socijalnom osiguranju, pružajući centralizovane i dvojezične obrasce građanima, institucijama i stručnoj javnosti u zemlji i inostranstvu.
| Brand Name | Zavod za socijalno osiguranje |
|---|---|
| Domain | zso.gov.rs |
| Industry | Government, Healthcare |
| Main Competitors | Republički fond za zdravstveno osiguranje (58/100), Republički fond za penzijsko i invalidsko osiguranje (74/100), Nacionalna služba za zapošljavanje (71/100), Zavod za javno zdravlje Srbije (65/100) |
Moz Domain Authority 35/100 vs category average 48 / leader 97 - limited third-party links, so AI systems rarely encounter mentions of the brand.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Zavod za socijalno osiguranje, Republika Srbija, Srbija, socijalno osiguranje, prava iz socijalnog osiguranja, prava, propisi, zdravstveno osiguranje, penzijsko osiguranja, penzijs…" (Meta description: 26 words (ideal length). No OG description (falling back to meta)) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: No robots.txt found (default: all bots allowed, but explicit file preferred) - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is SR-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram; no detected presence on LinkedIn, X (Twitter), YouTube, GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
Zavod za socijalno osiguranje's main competitors in Government: Republički fond za zdravstveno osiguranje (58/100), Republički fond za penzijsko i invalidsko osiguranje (74/100), Nacionalna služba za zapošljavanje (71/100), Zavod za javno zdravlje Srbije (65/100).
Sources: Brand Analyzer scan
Zavod nudi pristup propisima, pravima i dvojezičnim obrascima vezanim za penzijsko i invalidsko osiguranje, zdravstveno osiguranje i osiguranje za slučaj nezaposlenosti, kao i informacije o međunarodnim ugovorima o socijalnom osiguranju koje je Srbija zaključila sa drugim zemljama.
Zavod za socijalno osiguranje je zvanična državna institucija Republike Srbije zadužena za sprovođenje i informisanje o nacionalnim i međunarodnim propisima iz oblasti socijalnog osiguranja, uključujući penzijsko, zdravstveno osiguranje i osiguranje za slučaj nezaposlenosti.
Zavod za socijalno osiguranje has low AI-search visibility, scoring 21/100 on Brand Analyzer's AI visibility composite (visibility 17, trust 22, recommendation 27). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Zavod za socijalno osiguranje scores 27/100 on Brand Analyzer's AI recommendation signal, indicating it is less likely to be surfaced when AI assistants like ChatGPT suggest Government options. Recommendation depends on crawlability, structured data, and category authority.
Kao zvanična državna institucija Republike Srbije, Zavod za socijalno osiguranje predstavlja pouzdan i ovlašćen izvor informacija i propisa iz oblasti socijalnog osiguranja, s obzirom na njegovu formalnu ulogu organa za vezu za međunarodne ugovore.
Zavod za socijalno osiguranje can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Zavod koriste građani Republike Srbije i inostranstva, državne institucije i organi, kao i stručna javnost zainteresovana za prava i propise iz oblasti socijalnog osiguranja.
Zavod je poznat po ulozi organa za vezu za sprovođenje međunarodnih ugovora o socijalnom osiguranju i po obezbeđivanju centralizovanog pristupa propisima i dvojezičnim obrascima iz oblasti penzijskog, zdravstvenog osiguranja i osiguranja za slučaj nezaposlenosti.
Zavod za socijalno osiguranje scores 21/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
Zavod za socijalno osiguranje has a weak AI-visibility profile at 21/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (27/100) and its weakest is visibility (17/100). It benefits from a Wikidata knowledge-graph entry and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, a low Moz Domain Authority of 35/100 and thin schema.org structured data.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to Zavod za socijalno osiguranje: ZDK Gesellschaft Demokratische Kultur gGmbH (56/100), Yamanashi-kankou (56/100), ANZCTR (55/100).
A step up - brands to learn from: ZIA (71/100), ZEW - Leibniz-Zentrum für Europäische Wirtschaftsforschung (71/100).
Category leader: ABC News (96/100).
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