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E.Leclerc (e.leclerc) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 50th percentile of 7220 E-commerce brands.
E.Leclerc is a French supermarket chain founded in 1949 and headquartered in Ivry-sur-Seine. Organized as a cooperative of independent retailers, it uses collective bargaining power to offer low prices on groceries, fuel, electronics, clothing, and other everyday goods and services. The company positions itself as an advocate for consumer purchasing power in French retail, adapting store formats to local community needs. It primarily serves French and European households seeking affordable everyday products.
| Brand Name | E.Leclerc |
|---|---|
| Domain | e.leclerc |
| Industry | E-commerce, Other |
| Founded | 1949 |
| Headquarters | Ivry-sur-Seine |
| Main Competitors | Carrefour (80/100), Auchan (91/100), Intermarché (72/100), Système U (76/100), Casino (83/100), Lidl (88/100), Aldi |
Moz Domain Authority 74/100 vs category average 43 / leader 95 - a strong backlink profile, so AI systems frequently encounter mentions of the brand.
Ranked #7,447 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
E.Leclerc has a dedicated Wikipedia entity - a top-weighted signal AI models rely on to identify and describe the brand.
The homepage meta description reads "To help consumers get more purchasing power by offering the lowest possible prices across a wide range of everyday products and services." (No meta description) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: No structured data or Open Graph tags detected. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is FR-only, limiting citation in English-language AI answers.
Detected tech stack: Ghost, Angular.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked August 2026.
When asked "What is E.Leclerc?", Claude could identify the brand as of August 2026. E.Leclerc is a major French retail group operating hypermarkets and supermarkets, known for its cooperative structure of independent retailers, and it also runs a significant e-commerce presence including grocery delivery, click-and-collect, and online marketplaces for various go Best known for Being one of France's largest hypermarket chains known for low prices and its independent retailer cooperative model.
When asked "Best brands similar to E.Leclerc?", Claude would recommend E.Leclerc as of August 2026. It's a major player in French retail and e-commerce, especially for grocery and general merchandise, so it's relevant when discussing top retailers in that market.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
E.Leclerc's main competitors in E-commerce: Carrefour (80/100), Auchan (91/100), Intermarché (72/100), Système U (76/100), Casino (83/100).
Sources: Brand Analyzer scan
E.Leclerc offers everyday consumer products and services including groceries, fuel, electronics, and clothing, sold through its network of supermarkets and hypermarkets across France and parts of Europe. Store formats and product assortments are adapted to fit the needs of local communities.
Sources: E.Leclerc official site
E.Leclerc is a French supermarket chain and cooperative of independent retailers, founded in 1949 and headquartered in Ivry-sur-Seine. It operates as a major retail group in France, selling groceries and a wide range of everyday consumer goods and services.
Sources: E.Leclerc official site
E.Leclerc has moderate AI-search visibility, scoring 60/100 on Brand Analyzer's AI visibility composite (visibility 72, trust 37, recommendation 67). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: E.Leclerc official site
E.Leclerc was founded in 1949. E.Leclerc operates in the E-commerce category. It is analyzed by Brand Analyzer across seven brand dimensions and AI-search visibility.
Sources: Wikidata
E.Leclerc is headquartered in Ivry-sur-Seine. E.Leclerc operates in the E-commerce category.
Sources: Wikidata
E.Leclerc operates supermarkets and hypermarkets that sell groceries, fuel, electronics, clothing, and other everyday products and services. As a cooperative of independent retailers, it pools purchasing power across its member stores to negotiate lower prices from suppliers, which it passes on to consumers, while allowing individual stores to tailor their offerings to local community needs.
Sources: E.Leclerc official site
E.Leclerc scores 67/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority; a Wikipedia presence helps.
Sources: E.Leclerc official site
E.Leclerc can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: E.Leclerc official site
E.Leclerc is used by everyday French and European consumers and households who are looking for affordable groceries, fuel, electronics, clothing, and other everyday goods and services.
Sources: E.Leclerc official site
E.Leclerc is known for positioning itself as a champion of consumer purchasing power in French retail, aiming to offer the lowest possible prices across groceries, fuel, electronics, clothing, and other everyday goods. It is also known for its cooperative business model, in which independent retailers combine bargaining power rather than operating under a single centralized corporate structure.
Sources: E.Leclerc official site
E.Leclerc's popularity stems from its focus on offering consumers lower prices than competitors across a broad range of everyday products, including groceries, fuel, electronics, and clothing. Its cooperative structure, which combines the buying power of independent retailers, supports this low-price positioning, and its ability to adapt store formats to local community needs helps it appeal to a wide range of shoppers across France and Europe.
Sources: E.Leclerc official site
E.Leclerc scores 60/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
E.Leclerc has a moderate AI-visibility profile at 60/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is visibility (72/100) and its weakest is trust (37/100). It benefits from a recognised Wikipedia company entity, a Wikidata knowledge-graph entry and a global traffic rank of #7,447 (Tranco). The main gaps holding it back: thin schema.org structured data and no llms.txt to steer AI to its best pages. In a live check, Claude could already identify E.Leclerc from memory (August 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to E.Leclerc: Ecstasy BD (77/100), Easy Canvas Prints (77/100), Elite Competitions (77/100), eMAG (77/100).
A step up - brands to learn from: Zoo Med Laboratories (81/100), ZonGuru (81/100).
Category leader: DHL (97/100).
Brand Analyzer is built by DataEase AI. Track your brand in ChatGPT, Gemini and Perplexity.