Der weltweit größte Pferdemarkt
ehorses (ehorses.de) scores 77 out of 100 on Brand Analyzer, placing it in the Brand-Ready tier among E-commerce brands, Other brands, in the 51st percentile of 23401 E-commerce brands.
ehorses (ehorses.de) is an online marketplace for buying and selling horses, describing itself as the world's largest online horse market. The platform lists over 19,000 horses for sale and reports around 16 million page impressions per month. It connects horse buyers and sellers globally, and also offers professional sales tools for premium sellers. The target audience includes horse buyers, sellers, breeders, and dealers.
| Brand Name | ehorses |
|---|---|
| Domain | ehorses.de |
| Industry | E-commerce, Other |
| Main Competitors | ehorses International (84/100), HorseTelex (75/100), Pferde.de (71/100), Equine.com (82/100), Dreamhorse (77/100), Horseclicks (77/100), Pferdemarkt.de (65/100) |
Moz Domain Authority 38/100 vs category average 41 / leader 95 - limited third-party links, so AI systems rarely encounter mentions of the brand.
Ranked #63,454 on the Tranco list of most-visited sites - strong traffic reinforces the brand's prominence to AI models.
No Wikipedia presence was found - a major gap, since Wikipedia is among the most heavily weighted sources in AI training data.
The homepage meta description reads "Pferde kaufen und verkaufen ✓ Über 19.000 Verkaufspferde ✓ Jetzt kostenlos inserieren auf dem weltweit größten Online Pferdemarkt!" (Meta description: 18 words (ideal length). OG description present and descriptive) - this is the summary AI engines are most likely to quote.
Structured data on the homepage: og:title, og:description, og:image, og:type, canonical. Adding Organization and FAQ schema would further help AI crawlers parse the brand's identity.
AI-crawler access: robots.txt present, no AI bot restrictions - robots.txt controls whether engines like GPTBot and ClaudeBot can read the site at all.
Content is DE-only, limiting citation in English-language AI answers.
Social footprint: verified profiles on Facebook, Instagram, X (Twitter), LinkedIn, YouTube; no detected presence on GitHub - consistent profiles reinforce the brand's identity across the web.
0 Reddit mentions - community discussion signals real-world reputation to AI models.
Live results from asking a general-purpose AI assistant about the brand, checked October 2026.
When asked "What is ehorses?", Claude could identify the brand as of October 2026. ehorses is a Germany-based online marketplace for buying and selling horses, connecting private sellers, breeders, and dealers across Europe with potential buyers. It offers classified-style listings with search filters by breed, discipline, price, and location. Best known for being one of Europe's largest online horse marketplaces.
When asked "Best brands similar to ehorses?", Claude would recommend ehorses as of October 2026. It's a well-known platform in the equestrian e-commerce niche, especially in Germany and other European countries, so it would naturally come up for horse trading or classifieds.
Common questions people ask in Google, ChatGPT, Claude, Gemini, Perplexity, and other AI search engines.
ehorses's main competitors in E-commerce: ehorses International (84/100), HorseTelex (75/100), Pferde.de (71/100), Equine.com (82/100), Dreamhorse (77/100).
Sources: Brand Analyzer scan
ehorses is an online marketplace based at ehorses.de dedicated to the buying and selling of horses. It positions itself as the world's largest and most-visited online horse market, hosting more than 19,000 horse listings and generating approximately 16 million page impressions per month. The platform serves as a digital meeting point for individuals and businesses involved in the horse trade, connecting buyers and sellers across international borders.
Sources: ehorses official site
ehorses has limited AI-search visibility, scoring 25/100 on Brand Analyzer's AI visibility composite (visibility 10, trust 22, recommendation 54). This estimates how likely AI engines like ChatGPT, Claude, Gemini and Perplexity are to know, trust, and recommend the brand.
Sources: ehorses official site
ehorses offers an online horse marketplace where sellers can create listings to advertise horses for sale, with a free basic listing option. For sellers seeking greater visibility, the platform provides professional sales tools and premium listing features. Buyers can search and browse the extensive database of over 19,000 available horses from sellers worldwide, making it a comprehensive service for horse trading transactions.
Sources: ehorses official site
ehorses operates an online platform where users can list horses for sale free of charge and browse available horses for purchase. It facilitates connections between horse buyers and sellers worldwide, offering a searchable database of over 19,000 sale horses. In addition to basic listing services, it provides professional sales tools designed for premium sellers to enhance visibility and manage their listings more effectively.
Sources: ehorses official site
ehorses scores 54/100 on Brand Analyzer's AI recommendation signal, indicating it is reasonably likely to be surfaced when AI assistants like ChatGPT suggest E-commerce options. Recommendation depends on crawlability, structured data, and category authority.
Sources: ehorses official site
ehorses can improve AI discoverability by strengthening structured data (Organization and FAQ schema), maintaining an accurate Wikipedia/Wikidata entity, earning authoritative citations, and keeping content crawlable for AI bots. Brand Analyzer measures these as visibility, trust, and recommendation signals.
Sources: ehorses official site
ehorses is used by horse buyers and sellers, including individual horse owners, breeders, and professional horse dealers who want to buy or sell horses. The platform caters to a broad audience within the global equestrian community, from casual sellers listing a single horse to larger-scale breeders and trading businesses seeking wide market exposure.
Sources: ehorses official site
ehorses is known for being the world's largest online horse market, distinguished by its large inventory of over 19,000 horses for sale and high traffic of about 16 million page impressions monthly. It is recognized within the equestrian community as a central hub for horse trading, offering free listing options alongside premium tools for sellers seeking greater reach.
Sources: ehorses official site
ehorses' popularity stems from its scale and reach, offering the largest selection of horses for sale online with over 19,000 listings and about 16 million page impressions per month. This high traffic volume gives sellers significant exposure to potential buyers, while buyers benefit from a wide selection in one centralized platform. Additionally, free listing options make it accessible to a broad range of sellers, from individual owners to professional breeders and dealers.
Sources: ehorses official site
ehorses scores 25/100 for AI visibility - how well ChatGPT, Claude, Perplexity and Google AI Overviews can discover, identify and cite the brand.
ehorses has a weak AI-visibility profile at 25/100 - a proxy for how readily ChatGPT, Perplexity and Google's AI Overviews can recognise and cite it. Its strongest area is recommendation likelihood (54/100) and its weakest is visibility (10/100). It benefits from a global traffic rank of #63,454 (Tranco) and open access for AI crawlers (GPTBot, ClaudeBot, etc.). The main gaps holding it back: no clear Wikipedia entity to anchor it in LLM training data, no strong Wikidata entry and a low Moz Domain Authority of 38/100. In a live check, Claude could already identify ehorses from memory (October 2026) - a sign these signals are paying off.
The score combines seven dimensions - name quality, digital presence, visual identity, messaging clarity, trust foundation, AI discoverability, and brand authority - into a single objective benchmark.
Ranked closest to ehorses: EEBRIA (77/100), Ecstasy BD (77/100), E.Leclerc (77/100), Electric Wheelchairs USA (77/100).
A step up - brands to learn from: ZuPreem (81/100), Zulay Kitchen (81/100).
Category leader: DHL (97/100).
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